Performance Business Director

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI isn’t longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Top‑line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver insight that lies at the intersection of consumer, category and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

ABOUT THE ROLE: This role is dedicated and will sit within the new team at Zenith International leading the global Digital Hub (social, search, programmatic activation) and overall business development and growth of the digital account. You will be expected to form a strong relationship with the client team and heads of biddable channels, to collaborate and develop digital excellence, growth, and meaningful insight informing future media planning.

Reporting into the Head of Digital Operations, with a dotted line into the Global Client Lead for the account – one of the world’s largest and most exciting alcohol groups, with several globally known brands in numerous categories.

Responsibilities:

• Business Development & Growth: Accountable for leading the overall business development and growth of Account’s digital throughout centrally activated media and projects. Package and sell in new services and solutions to global Account’s clients to drive account growth and profitability. Drive digital buying excellence, and utilisation of Value Based Solutions to deliver guaranteed outcomes for the client and agency objectives, remain POC for senior clients.
• Digital Activation Excellence & Quality of output: Develop, own and iterate in the digital Hub vision and strategic areas of focus on an annual basis. Clearly communicate and set expectations with all Hub team members. Accountable for identified areas of improvement across digital quality, efficiency, and effectiveness activated by the Hub.
• Digital Hub Operations, Model & WoW: Accountable for the digital Hub Model and WoW, including London and PGD collaboration, identifying evaluations and deploying throughout the Hub and into local markets. Collaborate with Value Based Solutions to drive operational excellence to maximise client outcomes.
• Stakeholder management (Internal and External): Engage with multiple stakeholders in Zenith International and local market leads. Manage senior Account’s global clients across digital marketing and activation, procurement.
• People Management: Lead a team of digital channel specialists, set the agenda and vision for the digital hub department. Drive daily seamless collaboration of all Hub team members across London and PGD locations.

Qualifications:

• Extensive experience across digital channel strategy, planning, and activation within social, search, programmatic and e‑commerce (multi‑market).
• Experience managing senior stakeholders and building trust and credibility.
• Strong team leader who provides support and empathy for all team members.

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING: You are entitled to an additional day off for your birthday, from your first day of employment.

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process.