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- Tasks: Analyse marketing initiatives and optimise budget allocation for maximum impact.
- Company: Join Publicis Groupe, a global leader in creativity and technology.
- Benefits: Enjoy flexible working, wellness support, and generous family policies.
- Why this job: Make a real difference by measuring the success of innovative marketing campaigns.
- Qualifications: Experience in data science, programming, and strong analytical skills.
- Other info: Work anywhere in the world for up to 6 weeks a year!
The predicted salary is between 36000 - 60000 £ per year.
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way.
Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health - for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale. As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.
Key Responsibilities
- Support in conducting analysis, such as causal analysis, to measure the impact of marketing initiatives on sign ups and overall performance.
- Support in designing and executing tests, such as geo lift tests, to evaluate campaign effectiveness in specific geographic regions.
- Support in utilising media mix modelling to optimise budget allocation across various marketing channels.
- Support in applying econometric techniques to analyse the relationship between marketing activities and key performance indicators (KPIs).
Critical Skills
- Knowledge of measurement and data science concepts, such as: Causal analysis, Geo lift tests, Media Mix Modelling (MMM), Econometrics.
- Experience in programming languages such as: R for statistical analysis and data visualisation, Python for data manipulation and machine learning, SQL for querying and managing relational databases.
Additional information
- Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS - 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP.
Measurement & Reporting Manager employer: Publicis Groupe
Contact Detail:
Publicis Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Measurement & Reporting Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your skills. Use examples from your past experiences that highlight your knowledge of measurement and data science concepts. Confidence is key!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Check out our website for roles that excite you and fit your skill set, especially in areas like econometrics and media mix modelling.
✨Tip Number 4
Follow up after interviews with a thank-you email. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Measurement & Reporting Manager position!
We think you need these skills to ace Measurement & Reporting Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Measurement & Reporting Manager role. Highlight your knowledge of measurement concepts and programming languages like R and Python, as these are key to impressing us.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about data science and how your background aligns with our mission at Publicis Groupe. Be genuine and let your personality come through!
Showcase Relevant Projects: If you've worked on any projects involving causal analysis or media mix modelling, make sure to include them in your application. We love seeing real-world examples of your skills in action, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Publicis Groupe
✨Know Your Numbers
Make sure you brush up on your knowledge of measurement and data science concepts. Be ready to discuss causal analysis, geo lift tests, and media mix modelling. Having specific examples from your past experience will show that you can apply these concepts in real-world scenarios.
✨Show Off Your Skills
Familiarise yourself with the programming languages mentioned in the job description, like R, Python, and SQL. Prepare to talk about how you've used these tools in previous roles to analyse data or optimise marketing strategies. A practical demonstration of your skills could really impress the interviewers.
✨Understand the Company Culture
Publicis Groupe values collaboration and client-centric solutions. Research their recent campaigns and initiatives to understand their approach. During the interview, express how your personal values align with theirs and how you can contribute to their mission of delivering winning solutions.
✨Prepare Thoughtful Questions
Interviews are a two-way street, so come prepared with insightful questions about the role and the company. Ask about their approach to measuring campaign effectiveness or how they integrate data across their Solutions Hubs. This shows your genuine interest and helps you assess if it's the right fit for you.