Company Description
Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumer experiences and drive exceptional business outcomes for our clients.
Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.
The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce and Influential. Publicis Connected Media is part of Publicis Groupe.
Overview
Social & Influencer Strategy Manager
Responsibilities
What you'll be doing:
- Manage integrated social and influencer strategies, from audience research and campaign briefs to creator roles, channel recommendations and measurement.
- Turn audience, cultural, category, competitor and platform insights into credible opportunities for brands.
- Define how creators support different campaign objectives, linking recommendations to clear and measurable outcomes.
- Create persuasive strategic materials, including planning presentations, audience frameworks, creator territories and post-campaign recommendations.
- Contribute to client presentations, workshops and planning conversations, making complex strategic thinking clear and actionable.
- Shape always-on creator models, ambassador programmes, launches and test-and-learn plans across multiple brands.
- Collaborate with analytics, paid social, creative, influencer activation and account teams to improve campaign performance and inform future work.
Qualifications
Skills we're looking for:
- Experience developing social, influencer, creator, content or communications strategy within an agency, platform or brand environment.
- Knowledge of beauty, personal care, wellbeing, health or related consumer lifestyle categories.
- A strong understanding of creator ecosystems, social platforms, cultural trends and the relationship between paid and organic activity.
- The ability to turn research, data and observations into focused strategic narratives and practical recommendations.
- Experience using social listening, creator discovery, audience intelligence or performance data to inform strategy and optimisation.
- Clear writing and presentation skills, with the confidence to communicate recommendations to clients and colleagues.
- A collaborative, audience-first approach, alongside an interest in contributing to pitches, organic growth and thought leadership.
Additional Information
Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Social and Influencer Strategy Manager in London employer: Publicis Groupe
Starcom is an exceptional employer that prioritises its people, fostering a welcoming and supportive culture where every individual is encouraged to reach their fullest potential. With a strong focus on diversity and inclusion, alongside comprehensive benefits such as enhanced parental leave and reflection days, employees are empowered to thrive both personally and professionally. Located in the UK, this role offers the chance to work with leading global brands while being part of a high-performing team dedicated to innovation and excellence in media investment.
