At a Glance
- Tasks: Lead SEO strategy and innovate across multiple channels for top-tier clients.
- Company: Award-winning performance marketing agency with a focus on data-driven results.
- Benefits: Comprehensive benefits including pension, private medical, and reflection days.
- Other info: Inclusive culture that values diverse backgrounds and perspectives.
- Why this job: Shape the future of SEO and drive impactful strategies in a dynamic environment.
- Qualifications: Proven SEO leadership experience and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
Company Description
Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily.
With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels.
Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.
As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly.
Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.
Winner of PMW's Performance Marketing Agency of the Year 2023 & 2024!
Overview
Our award-winning Performance Experience team is seeking an SEO Director to lead strategy and drive innovation across Starcom.
You’ll own the end-to-end SEO strategy—partnering with Performance Content, Paid Search, Social and CRO teams—to deliver holistic, future-facing search programs.
From crafting LLM-optimised content frameworks to piloting social-search integrations, you’ll set the roadmap for best-in‑class organic performance.
Reporting into the Business Director, you’ll be the senior point of contact for clients and the wider SEO community—mentoring Managers and Executives, defining gold-standard operating models, and shaping a product roadmap that keeps our offering two steps ahead of algorithm shifts, voice search evolution and generative AI trends.
Responsibilities
- Strategic Leadership: Define and sell multi‑channel SEO roadmaps—technical, content, link‑building, local and AI/LLM search—aligned to client budgets, audiences and KPIs.
- Team & Account Management: Line‑manage SEO Managers and Executives, champion professional development, ensure consistent quality and on‑time delivery across all client work.
- Innovation & Product
Development: Pilot new search formats (e. g., AI chat integrations, voice, social discovery), build repeatable workflows and scale best practices across accounts.
- Cross‑Channel Collaboration: Integrate SEO insights with Paid Search, Social, Content and CRO strategies—ensuring seamless performance marketing activation.
- Performance
Measurement: Architect clear measurement frameworks; track rankings, organic traffic, engagement and conversion lift; translate data into executive‑level reports and roadmaps for continuous optimisation; create business cases to power implementation and case studies to showcase the best work.
- Client Leadership: Serve as principal SEO advisor—nurturing senior relationships, driving thought‑leadership sessions, and pitching expansion opportunities and new services.
- New Business Support: Leverage your industry expertise and case studies to support pitches, RFP responses and incremental service offerings.
Qualifications
- Experience: Prior hands‑on SEO leadership in an agency or in‑house setting, with demonstrable success on enterprise‑scale brands.
- Technical & Analytical
Expertise: Deep proficiency across HTML/CSS/JS fundamentals, crawl/index optimisation, site architecture and advanced analytics (GA4, Big Query, Tag Manager).
- Innovation Mindset: Proven track record of piloting AI‑powered search solutions, schema/structured data implementations, and voice/social discovery integrations.
- Leadership & Communication: Exceptional people leader with experience managing multi‑disciplinary teams; confident presenter to senior client and agency stakeholders.
- Strategic Acumen: Ability to translate business objectives into multi‑layered SEO programs; strong commercial awareness for upsell, cross‑sell and revenue growth.
- Collaboration Skills: Comfortable working in matrixed environments, partnering with Paid, Content, Social and CRO leads to drive unified performance outcomes.
- Tools & Qualifications: Advanced user of enterprise SEO platforms (e. g., Screaming Frog, Botify, Semrush, Ahrefs, Similarweb), Google Marketing Suite and visualisation tools (e. g., Looker Studio, Power BI).
- Additional Information
Publicis Media has fantastic benefits on offer to all of our employees, full details of which are shared when you join.
This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and span initiatives.
At Publicis Media, we are proud to be an equal opportunities employer.
We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process.
If you have any access needs—related to disability, neurodivergence, or a health condition—please let us know.
We’ll work with you to ensure the process works for you. sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change—building a culture where everyone feels seen, respected, and genuinely included.
#J-18808-Ljbffr
SEO Account Director in London employer: Publicis Groupe
Publicis Groupe is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Greater London. With a strong focus on employee growth, we provide comprehensive benefits such as Pension, Life Assurance, and Private Medical cover, ensuring our team feels valued and supported. Join us to lead innovative strategies for renowned brands like Disney, while enjoying a workplace that champions inclusivity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Account Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publicis Groupe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicis Groupe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publicis Groupe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Publicis Groupe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Account Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Groupe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Publicis Groupe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Groupe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicis Groupe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Groupe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publicis Groupe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
