Senior Digital Account Manager in London

Senior Digital Account Manager in London

London Full-Time 60750 - 74250 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Shape digital strategies and lead innovative campaigns for top brands in Pet Nutrition.
  • Company: Join Starcom, a global leader in communications planning with a supportive culture.
  • Benefits: Enjoy competitive benefits including pension, private medical cover, and flexible working arrangements.
  • Other info: Be part of an inclusive team that values diversity and personal growth.
  • Why this job: Make a real impact on digital media strategies and collaborate with industry experts.
  • Qualifications: Experience in digital media activation and strong analytical skills required.

The predicted salary is between 60750 - 74250 £ per year.

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

We are hiring a Senior Digital Account Manager to help shape the digital future of one of the world's most recognised advertisers. Joining our One Mars team, you'll work across Pet Nutrition Europe, bringing together digital strategy, media activation, innovation and measurement across multiple markets. This is an opportunity to influence ambitious digital programmes spanning Paid Social, Programmatic, Paid Search, Influencer and Retail Media, while collaborating with specialists across Publicis Groupe.

Responsibilities

  • Build trusted relationships with clients, internal teams and market partners, acting as a key day-to-day contact for digital activity.
  • Help shape digital media strategies and identify opportunities to improve effectiveness, innovation and efficiency across Pet Nutrition Europe.
  • Lead strategic digital initiatives including Test & Learn programmes, JBP deployment and audience and programmatic projects across markets.
  • Connect Paid Social, Programmatic, Paid Search, Influencer and Retail Media thinking to create joined-up digital plans that support brand and business goals.
  • Partner with regional and local market teams to translate the client's digital vision into effective activation and share campaign learnings across brands and markets.
  • Ensure measurement is embedded in campaigns, using monitoring, optimisation, reporting and post-campaign analysis to turn performance into clear recommendations.
  • Support the development of digital specialists while contributing to quarterly reporting, forecasting, budget management and effective ways of working.

Qualifications

  • Hands-on activation experience across Paid Search, Paid Social and/or Programmatic, with a good understanding of planning, strategy and execution.
  • A strong understanding of digital media platforms and how different channels can work together to deliver against client objectives.
  • An analytical mindset and the ability to turn campaign performance, testing and data into practical insights and recommendations.
  • Experience building collaborative relationships with clients, specialists and cross-functional teams.
  • An interest in digital innovation and testing new approaches to improve media effectiveness and create growth opportunities.
  • Experience managing significant media budgets, forecasting or financial processes with accuracy and clarity.
  • Clear communication and presentation skills, with the ability to make complex digital topics accessible to different audiences.

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.

At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you.

Senior Digital Account Manager in London employer: Publicis Groupe

Starcom is an exceptional employer that prioritises its people, fostering a welcoming and supportive culture where every individual is encouraged to reach their fullest potential. With a strong focus on diversity and inclusion, alongside comprehensive benefits such as enhanced parental leave and reflection days, employees are empowered to thrive both personally and professionally. Located in the UK, this role offers the chance to work with leading global brands while being part of a high-performing team dedicated to innovation and excellence in media investment.

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Contact Details:

Publicis Groupe Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Digital Account Manager in London

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publicis Groupe and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicis Groupe are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publicis Groupe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Publicis Groupe. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Senior Digital Account Manager in London

Digital Media Strategy
Paid Search
Paid Social
Programmatic Advertising
Influencer Marketing
Retail Media
Analytical Skills

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Groupe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Publicis Groupe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Groupe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Publicis Groupe

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Groupe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At Publicis Groupe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.