Global Digital Associate Director in London

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

At Zenith, we believe in the power of evidence-led thinking to drive business growth. As part of Publicis Groupe, we're the ROI Agency, helping brands maximise performance across the entire customer journey through data, technology and innovation. We're looking for a Digital Associate Director to join our global Essity team, working with one of the world's leading hygiene and health companies.

Essity is a global leader in hygiene and health solutions, operating across feminine care, incontinence care and consumer tissue brands. With a strong presence in Europe and growing markets across the Americas and Asia, Essity is known for purpose-driven marketing and award-winning campaigns including Viva La Vulva and Periodsomnia. Zenith has partnered with Essity since 2013 and continues to play a key role in driving innovation, transformation and growth across its global portfolio.

Responsibilities

• Develop and present digital and integrated campaign strategies for global and regional initiatives.
• Provide strategic channel recommendations and activation guidance across key digital platforms.
• Translate performance data, analytics and market insights into actionable recommendations for clients.
• Lead end-to-end delivery of digital-focused projects, owning stakeholder management and project execution.
• Stay ahead of emerging trends, technologies and industry developments, identifying opportunities that create value for clients.
• Build and maintain strong relationships with key platform partners including Meta, Google, LinkedIn and TikTok.
• Act as a trusted advisor and primary point of contact for senior client stakeholders.
• Collaborate closely with strategy, operations, search, creative and channel specialist teams across Zenith and the wider Publicis Groupe network.

Qualifications

• Proven experience in a client-facing digital strategy, digital planning or media role within an agency environment.
• Strong client management skills and experience scoping and leading strategic projects.
• Excellent understanding of the digital media landscape, platforms, audiences and data capabilities.
• Practical experience working with platforms such as DV360, Google Campaign Manager and Meta Ads Manager.
• Strong analytical, presentation and storytelling skills.
• Confidence presenting to and influencing senior stakeholders.
• Experience collaborating with multiple agency partners and specialist teams.
• Global or FMCG/CPG experience would be advantageous, but is not essential.

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.

Publicis Groupe works primarily from the office or our clients' office four days per week. At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.