At a Glance
- Tasks: Transform data into creative strategies and compelling narratives for impactful content.
- Company: Join Publicis Groupe, a leader in Intelligent Creativity with a global presence.
- Benefits: Enjoy a collaborative work environment, competitive salary, and opportunities for professional growth.
- Other info: Diversity and inclusion are core values; we celebrate all backgrounds.
- Why this job: Be at the forefront of redefining content production with data-driven creativity.
- Qualifications: 5+ years in data strategy or creative intelligence; strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content.
As our data proposition matures, the Creative Intelligence Strategist will serve as the critical “translator” at the heart of our Intelligent Content offer, turning performance, creative, and media metrics into actionable content strategies and compelling narratives. This is a highly visible, client-facing role that sits at the intersection of data science, creative strategy, and production intelligence.
Responsibilities:
- Data Strategy & Insight: Serve as the primary translator between data and creative strategy, turning complex performance and creative metrics into clear, actionable content recommendations. Develop and maintain data frameworks that connect production, creative, and media datasets into a unified Intelligent Content intelligence layer. Analyse competitive landscapes, platform trends, and emerging content formats to inform pitch narratives and strategic recommendations.
- Pitch & New Business Support: Lead the data and insight workstream on new business pitches and capability demos, providing compelling, evidence-led narratives that differentiate Publicis Production’s Intelligent Content proposition. Ensure that client-specific data challenges, measurement frameworks, and KPIs are thoroughly understood and accurately reflected in capability demonstrations.
- Cross-Functional Collaboration: Work closely with Creative Directors, Creative Technologists, and Integrated Producers to craft content strategies informed by data. Act as a subject matter expert on creative data platforms, including our proprietary content platform, CreativeX, and Adge.
- Reporting & Data: Build and maintain reporting outputs using Power BI, connecting to data sources across creative, production, and media datasets. Ensure data quality, accuracy, and documentation standards are upheld across all insight deliverables.
- Continuous Improvement: Stay current with developments in creative data platforms, AI-powered analytics, and content measurement methodologies. Proactively identify opportunities to improve data processes, tooling, and insight delivery.
Qualifications:
- Minimum 5 years’ experience in a data strategy, creative intelligence, or performance analytics role.
- Demonstrable experience working with creative data platforms such as CreativeX, Adge, Vidmob or similar.
- Strong working knowledge of creative, production, and media datasets, and how they interconnect.
- Proficiency in SQL and experience with BigQuery and/or PostgreSQL for data querying and analysis.
- Exceptional communication skills, able to translate complex data into clear, compelling narratives for both technical and non-technical audiences.
Diversity and inclusion is a core part of who we are at Publicis Production. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group.
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We think this is how you could land Creative Data Strategist in London
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We think you need these skills to ace Creative Data Strategist in London
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Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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