At a Glance
- Tasks: Lead strategies to enhance brand visibility in retail and commerce environments.
- Company: Join a global leader in communication and marketing transformation.
- Benefits: Enjoy competitive benefits including pension, private medical cover, and reflection days.
- Other info: Inclusive workplace culture with a commitment to diversity and employee well-being.
- Why this job: Make a real impact on how brands connect with consumers in the digital marketplace.
- Qualifications: Strong experience in commerce, retail media, and marketplace marketing required.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Groupe is a global leader in communication, positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. The Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale.
The Role
As our Commerce & Retail Strategy Director, you will be strengthening brand and product discoverability across retail, commerce, marketplace, and retail media environments - where consumer decisions are made and where AI systems may source or validate product information.
Core Responsibilities
- Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
- Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
- Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
- Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
- Identify where teams have control versus where retailer or partner coordination is required.
- Support activation planning across top priority retailers and marketplaces.
- Help connect AI/search visibility learnings to commerce performance and retail media planning.
Required Experience
- Strong commerce, retail media, marketplace, or shopper marketing experience.
- Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
- Ability to work across brands, retail partners, and internal commerce/media teams.
- Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
- Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.
Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Commerce & Retail Strategy Director - 6-month FTC in London employer: Publicis Groupe
Publicis Groupe is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee well-being, we provide comprehensive benefits including pension plans, private medical cover, and unique initiatives like Reflection Days. Our inclusive culture encourages personal and professional growth, making it an ideal place for those looking to make a meaningful impact in the commerce and retail sector.
