At a Glance
- Tasks: Drive innovative ad tech strategies and manage client relationships in a dynamic environment.
- Company: Join Spark Foundry, a leader in data-driven marketing and ad technology.
- Benefits: Enjoy a competitive benefits package including pension, medical cover, and flexible work options.
- Other info: Inclusive workplace culture that values diversity and supports personal growth.
- Why this job: Be at the forefront of ad tech innovation and make a real impact for clients.
- Qualifications: 5+ years in digital advertising and strong project management skills required.
The predicted salary is between 60000 - 80000 € per year.
The Audience Design team is at the core of what we do at Spark Foundry. The Data & Platforms team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad technology, data management, data-driven marketing, and enable a data-first strategy throughout our planning and buying process.
The Associate Director will be integral in driving ad/mar tech and data integration conversations and strategies on behalf of our clients and then implementing these strategies with the Strategy, Activation, and Operations teams as well as clients themselves. The Associate Director will become an expert in the data landscape and will consult with internal teams and clients on partner/vendor selection, data onboarding, platform integrations, audience activation and testing framework, and audience reporting/insights.
This highly motivated, detail-oriented individual will work with both the client and internal stakeholders to educate them on the myriad uses of data and to drive innovation in the use of data and technology for the client, think things like clean rooms, CDPs, advanced audience strategies, full-funnel measurement, etc. They will also generate insights and audience profiles to align with strategic planning and will work with third-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available. Successful candidates will have a well-rounded knowledge base of the digital advertising and data landscape and a passion for working with marketers to drive advertising value.
Role Objectives
- Manage data strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approach.
- Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations).
- Identify opportunities – industry learning, meet with vendors and provide a POV, with a client lens and in desired format – education/evangelize the findings.
- Oversee relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions.
- Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases.
- Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
- Share knowledge with client and internal teams regarding audience insights and results to impact business needs.
- Provides input to client business-related decisions.
Client Responsibilities
- Ownership of day-to-day client relationship (mid-level).
- Anticipates risks and prepares multiple resolutions.
- Actively manages client care strategies.
- Builds strong client relationships.
Management Responsibilities
- Accountable for manager and associate level deliverables.
- Provides clear and concise direction and messages.
- Has Intellectual Capital, understands people want to hear a point of view.
- Showcases the ability to manage & mentor others.
- Accountable for onboarding and team readiness.
Qualifications
- 5+ years of prior digital advertising experience in a client-services capacity.
- 2+ years managing 2+ direct reports.
- In-depth technical knowledge of ad and marketing technology, including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, customer data management platforms, identity resolution solutions, DSPs, etc.
- Strong project management skills and keen ability to delegate.
- Strong understanding of digital media planning and management processes.
- Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar).
- Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data).
- Expert understanding data flow within adtech/martech ecosystem.
Benefits
Spark Foundry offers a wide range of benefits to support our employees. Core benefits include Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs. Publicis Groupe works primarily from the office or our clients' office four days per week.
Equal Opportunity Statement
At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Associate Director, Platform in London employer: Publicis Groupe
At Spark Foundry, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through comprehensive benefits, including enhanced parental leave and reflection days, alongside opportunities for professional development in the fast-paced world of ad technology. Located in a vibrant area, our team thrives on inclusivity and support, ensuring every voice is heard and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Platform in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their data strategies and be ready to discuss how your experience aligns with their needs. We want you to shine, so practice common interview questions and have your own questions ready!
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your past successes in digital advertising and data management. We believe that demonstrating your skills can set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role!
We think you need these skills to ace Associate Director, Platform in London
Some tips for your application 🫡
Know Your Stuff:Make sure you understand the digital advertising and data landscape. We want to see your passion for ad tech and how you can drive innovation. Show us you’re not just familiar with the jargon, but that you can explain it in simple terms too!
Tailor Your Application:Don’t just send a generic CV and cover letter. We love seeing how your experience aligns with our needs. Highlight your relevant skills and experiences that match the role of Associate Director, Platform.
Showcase Your Client Skills:Since this role involves managing client relationships, share examples of how you've successfully communicated strategies or recommendations in the past. We want to know how you build strong connections with clients!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Publicis Groupe
✨Know Your Data Inside Out
Make sure you have a solid understanding of the data landscape, especially in relation to ad tech and marketing technology. Brush up on key concepts like CDPs, identity resolution, and audience activation strategies. Being able to explain these in simple terms will show your technical savvy and help you connect with both clients and internal teams.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed projects in the past, particularly those involving multiple stakeholders. Highlight your ability to delegate tasks effectively and keep everything on track. This will demonstrate your readiness to oversee client relationships and manage deliverables.
✨Be Ready to Educate and Evangelise
Think about how you can share insights and educate clients on the latest trends and technologies in the industry. Prepare to discuss how you've previously identified opportunities for innovation and how you can bring that knowledge to Spark Foundry. This will show your proactive approach and commitment to driving advertising value.
✨Build Strong Client Relationships
Come prepared with strategies for building and maintaining strong client relationships. Think about how you can anticipate client needs and manage care strategies effectively. Sharing past experiences where you've successfully navigated client challenges will highlight your consultative approach and relationship management skills.
