At a Glance
- Tasks: Lead innovative ad tech strategies and optimise digital marketing campaigns.
- Company: Join a forward-thinking team at Publicis Media, shaping the future of advertising technology.
- Benefits: Enjoy flexible working, wellness days, and great local discounts.
- Other info: Hybrid working model with opportunities for global collaboration.
- Why this job: Make a real impact in a dynamic environment while advancing your career in ad tech.
- Qualifications: Experience in digital marketing and ad tech strategy is essential.
The predicted salary is between 70000 - 90000 £ per year.
Shape the Future of Ad Tech with Publicis Media
About the Role:
We’re looking for a highly skilled and forward-thinking AdTech Manager to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs. As an AdTech Manager, you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You'll act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack. If you're passionate about using technology to elevate marketing performance and thrive in fast-moving, cross-functional environments, we want to hear from you.
Responsibilities
- Strategic Leadership & Ad Tech Strategy: Design and implement holistic ad tech and martech strategies that align with business and client goals. Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs).
- Campaign Enablement & Optimization: Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP. Drive efficiency through data-informed testing, measurement frameworks, and performance optimization techniques.
- Tagging, Pixel & Tech Implementation: Own onsite tagging strategies and data accuracy across web and mobile environments. Partner with developers to audit, implement, and maintain tags and pixels; ensure alignment with global standards.
- Ad Platform Governance: Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs. Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices.
- Analytics & Reporting: Use tools like GA4 and Adobe Analytics to create actionable insights and stakeholder dashboards. Collaborate with regions to drive visibility, consistency, and readiness across reporting outputs.
- Data Governance & Compliance: Enforce policies that safeguard data privacy, accuracy, and platform compliance. Implement and optimize Conversion APIs and data pipelines that support attribution and decision-making.
- Cross-Team Collaboration & Communication: Serve as a strategic partner to regional teams, HQ, and Centers of Excellence. Lead knowledge-sharing initiatives, facilitate workshops, and keep teams informed of emerging tools and innovations.
- Innovation & Thought Leadership: Stay ahead of trends and recommend new technologies to enhance marketing effectiveness and agility. Evaluate and experiment with new solutions to ensure our marketing ecosystem remains cutting-edge.
Qualifications
- Strong experience in digital marketing with a strong focus on ad tech/martech strategy.
- Deep understanding of ad serving platforms such as CM360, Flashtalking, Adform, or Innovid.
- Proven track record in implementing tag management solutions (e.g., Google Tag Manager, Adobe Launch).
- Proficient in web analytics tools (e.g., GA4, Adobe Analytics).
- Hands-on experience with DCO, MMPs (AppsFlyer, Kochava), SPO, Conversion APIs, and data clean rooms.
- Familiarity with CDPs, CMPs, DSPs, and social/search activation platforms (e.g., Meta, Google Ads).
- Strong knowledge of data governance, privacy frameworks, and compliance standards.
- Analytical thinker with the ability to interpret data into actionable recommendations.
- Strong project management skills and comfort working across complex, global teams.
- Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
- Comfortable in a dynamic, fast-paced environment with shifting priorities.
- Fluency in English is required; additional languages are a plus.
Additional Information
Benefits: In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:
- WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
AdTech Manager in London employer: Publicis Groupe
Publicis Groupe is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Greater London. With a strong focus on employee growth, we provide comprehensive benefits such as Pension, Life Assurance, and Private Medical cover, ensuring our team feels valued and supported. Join us to lead innovative strategies for renowned brands like Disney, while enjoying a workplace that champions inclusivity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land AdTech Manager in London
✨Show Your Creative Side
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We think you need these skills to ace AdTech Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Groupe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Publicis Groupe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Groupe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicis Groupe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Groupe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publicis Groupe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
