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- Tasks: Lead epic influencer campaigns for top brands and drive creative strategies.
- Company: Starcom, a global leader in communications planning and media with a supportive culture.
- Benefits: Flexible working, wellness days, and fantastic local discounts.
- Why this job: Join a dynamic team and make a real impact in the influencer marketing space.
- Qualifications: Experience in managing influencer campaigns and strong stakeholder management skills.
- Other info: Opportunity for career growth and to work anywhere with Publicis offices.
The predicted salary is between 48000 - 84000 ÂŁ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
Our Publicis Media Content team is on the lookout for an Influencer Marketing Director to lead epic creator campaigns for some of our biggest brands. If you love big ideas, bold creators, and brilliant results, this one’s for you!
Reporting into the Influencer Marketing Business Director, you will manage strategy, planning and development of multiple influencer campaigns and programs across a range of UK and global clients. You will also support the Business Director in developing the influencer marketing department across product and proposition, enhancing our marketing & sales collateral for internal teams and clients.
Responsibilities:- Lead the strategy, planning, and delivery of influencer marketing campaigns from brief through to activation and reporting.
- Integrate influencer activity into wider content, media, and digital strategies in collaboration with cross‑functional teams.
- Oversee campaign execution to ensure delivery on time, within budget, and to a high standard.
- Build and lead project teams, promoting a test‑and‑learn culture and continuous improvement in creative and execution.
- Manage talent strategy, ensuring fair negotiation, duty of care, and diverse, representative creator selection.
- Improve operational efficiency through use of in‑house platforms, automation, and emerging technologies.
- Support new business by developing influencer strategies, contributing to pitches, and identifying growth opportunities.
- Maximise revenue across existing clients and help develop new revenue streams.
- Support departmental growth through product development, marketing initiatives, and industry partnerships.
- Build strong relationships with clients, partners, creators, and internal stakeholders to drive retention and growth.
- Line manage and develop junior team members, providing coaching, feedback, and career development support.
- Act as an ambassador within the creator and talent community.
- Proven experience managing end‑to‑end influencer marketing campaigns across multiple platforms and clients.
- Strong understanding of creator ecosystems, talent partnerships, and influencer negotiation and contracting.
- Experience working within an agency environment and managing multiple projects simultaneously.
- Ability to develop strategic, insight‑led influencer approaches aligned to wider media and content strategies.
- Strong stakeholder management skills, with experience working cross‑functionally and directly with clients.
- Experience managing and developing junior team members (or readiness to step into a leadership role).
- Highly organised, commercially minded, and comfortable working in a fast‑paced, deadline‑driven environment.
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Influencer Marketing Director employer: Publicis Groupe
Contact Detail:
Publicis Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend industry events, join relevant online communities, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best influencer campaigns. Use case studies to demonstrate your strategic thinking and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their recent campaigns and think about how you can contribute to their success. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Starcom. So, hit that apply button and let’s get started!
We think you need these skills to ace Influencer Marketing Director
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for influencer marketing shine through! We want to see how much you love big ideas and bold creators, so don’t hold back on sharing your passion.
Tailor Your Experience: Make sure to highlight your relevant experience managing influencer campaigns. We’re looking for someone who understands the creator ecosystem, so connect your past roles to what we do at Starcom!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see why you’re the perfect fit for the Influencer Marketing Director role without wading through fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Publicis Groupe
✨Know Your Influencers
Before the interview, research the influencers and creators that align with the brands you'll be working with. Understand their styles, audiences, and past campaigns. This will show your potential employer that you’re not just familiar with influencer marketing but also passionate about the specific creators they collaborate with.
✨Showcase Your Strategy Skills
Be prepared to discuss your approach to developing influencer marketing strategies. Bring examples of past campaigns you've led, focusing on how you integrated influencer activity into broader marketing plans. Highlight your ability to analyse data and adjust strategies based on performance metrics.
✨Demonstrate Leadership Potential
Since this role involves managing teams, be ready to talk about your experience in leading projects and mentoring junior team members. Share specific instances where you’ve fostered a collaborative environment or promoted a test-and-learn culture, as this aligns with the company’s values.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the company’s goals and challenges in influencer marketing. Inquire about their current campaigns, how they measure success, or their vision for the future of influencer partnerships. This shows your genuine interest and strategic thinking.
