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- Tasks: Lead influencer campaigns for iconic brands across Europe and manage a talented team.
- Company: Join Starcom, a global leader in communications with a people-focused culture.
- Benefits: Enjoy flexible working, wellness days, and fantastic local discounts.
- Why this job: Be at the forefront of influencer marketing and make a real impact on brand transformation.
- Qualifications: Experience in influencer management and strong communication skills are essential.
- Other info: Hybrid working model with opportunities for professional growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Starcom has a history of over 80 years and is a global communications planning and media leader. We are a people-centered agency that harnesses data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices, we operate as Publicis Media’s flagship agency using the Power of One model, spanning multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. We focus on People, with flagship D&I and L&D programmes to help every individual reach their fullest potential, and foster a welcoming and supportive culture. We have been recognised as one of Campaign’s Best Places to Work (2021–2023) and Media Week’s Agency of the Year 2023.
Publicis Groupe is seeking an Influencer Marketing Activation Director to lead influencer campaign execution for a globally recognized client with a portfolio of iconic brands across Snacking, Petcare, and Food & Nutrition. This is a rare opportunity to join a bespoke, integrated agency team at the heart of our client’s marketing transformation journey. You’ll deliver best-in-class influencer activations across Europe as part of Publicis’ Power of One model, uniting media, production, data & tech, social, influencer, and commerce to create end-to-end PESO experiences. You’ll oversee influencer partnerships for the Pets portfolio across the UK and EU, ensuring creative excellence, flawless execution, and measurable impact. The global team spans 70+ markets with a shared vision: To build a better today, for tomorrow.
Responsibilities
- Lead and manage the Influencer Talent team (three direct reports) to deliver influencer campaigns across UK and EU markets.
- Act as the primary client contact for all local influencer activations — ensuring alignment, communication, and accountability across markets.
- Oversee end-to-end campaign execution: briefing, talent selection, content approvals, compliance, and post-campaign reporting.
- Maintain high-quality standards across all influencer partnerships and ensure adherence to brand and legal guidelines.
- Partner closely with the Influencer Strategy Director and PNE Hub Lead to translate strategic objectives into effective activations.
- Coordinate with the Paid Social Hub to integrate influencer boosting strategies and optimize content performance.
- Support in the development of the PCA (Post-Campaign Analysis) and continuous improvement of influencer programs.
- Stay ahead of creator culture and platform trends to ensure activations remain cutting-edge and relevant.
- Build and nurture strong relationships with influencers, creators, and agencies across markets.
- Contribute to innovation workshops, best-practice frameworks, and ongoing thought leadership within the influencer and creator space.
Qualifications
- Strong experience in influencer, talent, or social media management — ideally within an agency or global brand environment.
- Deep understanding of creator ecosystems, social platforms, and influencer marketing best practices.
- Proven ability to lead large-scale activations across multiple markets.
- Strong background in talent management, negotiation, and relationship building with influencers and creators.
- Confident communicator — able to engage with senior clients, internal stakeholders, and external partners.
- Strong project management skills with high attention to detail, organization, and quality assurance.
- Experience with influencer and content management platforms (e.g., CreatorIQ, Traackr, or Tagger) preferred.
- Passion for innovation, creativity, and the evolving influencer landscape.
- Ability to lead, inspire, and mentor a team to deliver operational excellence and professional growth.
Additional Information
- Starcom offers fantastic benefits to all employees, including Pension, Life Assurance, Private Medical and Income Protection Plans, plus additional programs such as:
- WORK YOUR WORLD: opportunity to work anywhere in the world (where there is a Publicis office) for up to 6 weeks a year.
- REFLECTION DAYS: two additional paid days for well-being and self-care.
- HELP@HAND BENEFITS: 24/7 helpline with remote GPs, mental health support and CBT, plus wellbeing content and coaching.
- FAMILY FRIENDLY POLICIES: 26 weeks of full pay for Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: an extra day off for your birthday.
- GREAT LOCAL DISCOUNTS: membership discounts with local partners and retailers.
- Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with three days in the office. If you have circumstances that may affect your assessment, please inform your Talent Acquisition Partner to discuss adjustments. Rest assured, disclosure will not impact your treatment in our process. Please check the Publicis Career Page for Inclusive Benefits and Employee Action Groups.
Influencer Marketing Activation Director employer: Publicis Groupe
Contact Detail:
Publicis Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Activation Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend industry events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best influencer campaigns and successes. Use case studies to demonstrate how you’ve driven measurable impact. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand values and recent campaigns. This will help you tailor your answers and show that you’re genuinely interested in the role and the company culture.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job together!
We think you need these skills to ace Influencer Marketing Activation Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Influencer Marketing Activation Director role. Highlight your relevant experience in influencer management and how it aligns with our mission at StudySmarter.
Showcase Your Creativity: This role is all about innovation, so don’t be shy! Share examples of past campaigns you've led or contributed to, especially those that showcase your creative flair and strategic thinking.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and structure your thoughts logically. We want to see your skills shine without wading through unnecessary fluff!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets the attention it deserves and helps us keep track of all the amazing talent out there!
How to prepare for a job interview at Publicis Groupe
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends and key players in the industry. Familiarise yourself with successful campaigns, especially those relevant to the brands you'll be working with. This will not only show your passion but also your understanding of the market.
✨Showcase Your Leadership Skills
As an Influencer Marketing Activation Director, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on your leadership style and how you inspire others. Be ready to discuss specific challenges you've faced and how you overcame them.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about potential challenges in influencer campaigns and how you would address them. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Engage with Your Interviewers
Interviews are a two-way street! Prepare thoughtful questions about the company's culture, their approach to influencer marketing, and how they measure success. Engaging with your interviewers shows your genuine interest in the role and helps you determine if it's the right fit for you.
