Influencer Insights Executive

OVERVIEW

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Role

Publicis Groupe is seeking an Influencer Insights Executive to join our bespoke agency team for a globally recognized client with iconic brands across Snacking, Petcare, and Food & Nutrition.

This is an exciting opportunity to help shape influencer marketing strategy for world-leading brands. You’ll use a combination of data, insight, and creativity to guide clients in optimizing their influencer and social content performance — supporting their marketing transformation journey within Publicis’ Power of One model, integrating media, production, data & tech, social, influencer, and commerce to deliver end-to-end PESO experiences.

You’ll be part of a global team spanning 70+ markets, united by one vision: To build a better today, for tomorrow.

Responsibilities

Insight & Analysis

• Deliver regular performance and insight reports on influencer and social content to drive ongoing optimization.
• Conduct deep research into influencer, content, and category trends to uncover actionable opportunities for brand growth.
• Use social listening, benchmarking, and analytics tools to generate data-driven insights that inform creative and strategic recommendations.
• Ensure influencer measurement and reporting are fully integrated into the client’s broader measurement framework.

Collaboration & Delivery

• Partner with the Influencer Strategy and Activation teams to interpret data and translate insights into practical actions.
• Support the planning process with clear, evidence-based recommendations that guide influencer strategy and content planning.
• Contribute to ideation sessions — helping transform insights into creative, impactful influencer campaigns.

Operational Excellence

• Manage reporting timelines and deliverables with precision and attention to detail.
• Maintain consistency, accuracy, and clarity in all outputs.
• Proactively identify process improvements in measurement and reporting workflows.

Qualifications

• Demonstrated interest in influencer marketing, social media, and data-led storytelling.
• Ability to work to tight deadlines, managing multiple priorities effectively.
• Strong analytical mindset, with comfort working with data, trends, and performance metrics.
• Excellent written and verbal communication skills, with the ability to turn data into compelling narratives.
• Experience using social analytics or listening tools (e.g., Brandwatch, CreatorIQ, Sprinklr, etc.) a plus.
• Team player with curiosity, initiative, and a proactive approach to learning.

Benefits:

In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.