At a Glance
- Tasks: Shape influencer marketing strategies using data and creativity for iconic global brands.
- Company: Join Publicis Groupe, a leading communications group with a collaborative culture.
- Benefits: Flexible working, wellness days, and great local discounts await you.
- Other info: Be part of a global team dedicated to building a better tomorrow.
- Why this job: Make an impact in influencer marketing while working with top brands worldwide.
- Qualifications: Passion for influencer marketing and strong analytical skills are essential.
The predicted salary is between 28800 - 48000 € per year.
Job Description
OVERVIEW
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
Role
Publicis Groupe is seeking an Influencer Insights Executive to join our bespoke agency team for a globally recognized client with iconic brands across Snacking, Petcare, and Food & Nutrition.
This is an exciting opportunity to help shape influencer marketing strategy for world-leading brands. You’ll use a combination of data, insight, and creativity to guide clients in optimizing their influencer and social content performance — supporting their marketing transformation journey within Publicis’ Power of One model, integrating media, production, data & tech, social, influencer, and commerce to deliver end-to-end PESO experiences.
You’ll be part of a global team spanning 70+ markets, united by one vision: To build a better today, for tomorrow.
Responsibilities
Insight & Analysis
- Deliver regular performance and insight reports on influencer and social content to drive ongoing optimization.
- Conduct deep research into influencer, content, and category trends to uncover actionable opportunities for brand growth.
- Use social listening, benchmarking, and analytics tools to generate data-driven insights that inform creative and strategic recommendations.
- Ensure influencer measurement and reporting are fully integrated into the client’s broader measurement framework.
Collaboration & Delivery
- Partner with the Influencer Strategy and Activation teams to interpret data and translate insights into practical actions.
- Support the planning process with clear, evidence-based recommendations that guide influencer strategy and content planning.
- Contribute to ideation sessions — helping transform insights into creative, impactful influencer campaigns.
Operational Excellence
- Manage reporting timelines and deliverables with precision and attention to detail.
- Maintain consistency, accuracy, and clarity in all outputs.
- Proactively identify process improvements in measurement and reporting workflows.
Qualifications
- Demonstrated interest in influencer marketing, social media, and data-led storytelling.
- Ability to work to tight deadlines, managing multiple priorities effectively.
- Strong analytical mindset, with comfort working with data, trends, and performance metrics.
- Excellent written and verbal communication skills, with the ability to turn data into compelling narratives.
- Experience using social analytics or listening tools (e.g., Brandwatch, CreatorIQ, Sprinklr, etc.) a plus.
- Team player with curiosity, initiative, and a proactive approach to learning.
Benefits:
In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
Influencer Insights Executive in London employer: Publicis Groupe
Publicis Groupe is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration within a global team. With a strong focus on employee well-being, benefits such as flexible working arrangements, additional leave for personal reflection, and comprehensive family-friendly policies make it an attractive workplace. The opportunity to work with iconic brands in a cutting-edge environment ensures meaningful career growth and the chance to contribute to impactful marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Insights Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and insights in influencer marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brands and think about how you can contribute to their influencer strategies. We want you to shine when it’s your turn to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Influencer Insights Executive in London
Some tips for your application 🫡
Show Your Passion for Influencer Marketing:Let us see your enthusiasm for influencer marketing in your application. Share any relevant experiences or projects that highlight your interest and understanding of the industry. This will help us connect with your passion!
Be Data-Driven:Since we love data-led storytelling, make sure to include examples of how you've used data to drive insights in your previous roles. Highlight any tools you've used, like social analytics platforms, to show us you're ready to dive into the numbers.
Tailor Your Application:Take a moment to customise your CV and cover letter for this role. Use keywords from the job description and align your skills with what we're looking for. This shows us you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Publicis Groupe
✨Know Your Influencers
Before the interview, dive deep into the world of influencer marketing. Familiarise yourself with current trends, key players, and successful campaigns in the industry. This will not only show your passion but also help you discuss how you can contribute to the team.
✨Data is Your Best Friend
Brush up on your analytical skills! Be prepared to discuss how you've used data to drive insights in past roles. Think about specific examples where your analysis led to actionable recommendations, especially in influencer or social media contexts.
✨Craft Compelling Narratives
Practice turning data into stories. During the interview, you might be asked to explain how you would present insights to clients. Use clear, engaging language that showcases your ability to communicate complex information effectively.
✨Show Your Team Spirit
Publicis values collaboration, so be ready to share examples of how you've worked in teams. Highlight your proactive approach and curiosity, and discuss how you’ve contributed to group projects, especially in ideation sessions or campaign planning.
