Global Paid Social Director

Global Paid Social Director

Full-Time 70000 - 90000 £ / year (est.) No working from home possible
Publicis Groupe

At a Glance

  • Tasks: Lead innovative global social campaigns across platforms like TikTok and Meta.
  • Company: Join Spark Foundry, a dynamic part of Publicis Media in London.
  • Benefits: Enjoy competitive perks including private medical cover and reflection days.
  • Other info: Inclusive culture prioritising development, wellbeing, and diverse backgrounds.
  • Why this job: Make a real impact by shaping strategies for high-profile global campaigns.
  • Qualifications: Experience in Paid Social strategy and client leadership is essential.

The predicted salary is between 70000 - 90000 £ per year.

This isn’t your standard Paid Social role. You’ll be working directly with Meta, partnering with them to deliver global social campaigns across some of the most exciting platforms in the industry—TikTok, Reddit, Snapchat, LinkedIn and Pinterest. These aren’t small, siloed campaigns either. You’ll be shaping large-scale, high-impact activity across both B2C and B2B audiences, focused on awareness and consideration—right at the point where brands build momentum and influence real decisions. If you’re looking for scale, visibility and the chance to do genuinely interesting work, this is it.

Responsibilities

  • Leading multi-platform Paid Social strategy and activation across a diverse channel mix
  • Acting as a senior partner to Meta stakeholders, helping them navigate an evolving media landscape
  • Using data and testing frameworks to prove the impact of social and unlock new opportunities
  • Driving innovation and experimentation across platforms, tech and formats
  • Collaborating with wider media teams to keep social fully integrated into broader plans
  • Building and developing a high-performing, motivated team

Qualifications

  • You’re likely already operating at Account Director (or ready to step into it) and comfortable leading both people and clients.
  • Strong experience across Paid Social strategy, activation and client leadership
  • A clear point of view on platforms, innovation and the future of social
  • Confidence managing complex clients and large-scale campaigns
  • A balance of strategic thinking and operational excellence
  • A collaborative, people‑first leadership style

What’s in it for you?

  • Work at the cutting edge of social – You’ll be partnering with Meta and working across the fastest-growing and most dynamic platforms
  • Big impact, real influence – You’ll shape strategy, guide senior stakeholders and influence global campaign direction
  • Scale and variety – Global campaigns spanning multiple platforms, audiences and industries
  • Progression and visibility – A senior role with exposure across leadership and new business opportunities
  • A genuinely supportive culture – Lead a team where development, wellbeing and inclusion are a priority
  • Access to industry‑leading tools & tech – Backed by Publicis’ data and technology ecosystem

Spark Foundry offers a wide range of benefits to support our employees. Core benefits include pension, life assurance, and private medical cover, alongside enhanced policies such as reflection days and shared parental leave. You’ll also have access to a range of additional initiatives and publicist career page.

Publicis Groupe works primarily from the office or our clients' office four days per week. At Spark Foundry we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility and embrace change – building a culture where everyone feels seen, respected and genuinely included.

Global Paid Social Director employer: Publicis Groupe

At Publicis Media, we pride ourselves on being at the forefront of social media innovation, offering our employees the chance to work with leading platforms like Meta and TikTok. Our supportive culture prioritises employee development, wellbeing, and inclusion, ensuring that you not only have a significant impact on global campaigns but also enjoy a fulfilling career path with ample growth opportunities. With access to cutting-edge tools and a collaborative environment, you'll thrive in a role that values your contributions and fosters creativity.

Publicis Groupe

Contact Details:

Publicis Groupe Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Global Paid Social Director

Tip Number 1

Network like a pro! Reach out to people in the industry, especially those at companies you’re interested in. A friendly chat can open doors that a CV just can’t.

Tip Number 2

Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This is your chance to shine and demonstrate what you can bring to the table.

Tip Number 3

Prepare for interviews by researching the company and its recent campaigns. Tailor your answers to show how your experience aligns with their goals, especially in the social media landscape.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.

We think you need these skills to ace Global Paid Social Director

Paid Social Strategy
Client Leadership
Multi-Platform Activation
Data Analysis
Testing Frameworks
Innovation and Experimentation
Collaboration

Some tips for your application 🫡

Show Your Passion for Paid Social:When you're writing your application, let your enthusiasm for paid social shine through! We want to see how excited you are about working with platforms like Meta and TikTok. Share any relevant experiences that highlight your love for the industry.

Tailor Your Application:Make sure to customise your application to reflect the specific role of Global Paid Social Director. We’re looking for someone who can lead strategy and innovation, so highlight your experience in these areas. Don’t just send a generic CV; show us why you’re the perfect fit!

Use Data to Your Advantage:Since this role involves using data and testing frameworks, include examples of how you've used data to drive results in past campaigns. We want to see your analytical skills in action, so don’t hold back on the numbers!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!

How to prepare for a job interview at Publicis Groupe

Know Your Platforms

Make sure you’re well-versed in the latest trends and features of platforms like Meta, TikTok, and LinkedIn. Research how these platforms can be leveraged for both B2C and B2B campaigns, and be ready to discuss innovative strategies during your interview.

Showcase Your Leadership Style

As a potential Global Paid Social Director, it’s crucial to demonstrate your people-first leadership approach. Prepare examples of how you’ve empowered teams in the past and how you plan to build a motivated team that thrives on collaboration and innovation.

Data-Driven Decision Making

Be prepared to talk about how you’ve used data and testing frameworks to drive campaign success. Bring specific examples of how your analytical skills have unlocked new opportunities or improved performance in previous roles.

Understand the Bigger Picture

This role isn’t just about social media; it’s about integrating social into broader marketing strategies. Familiarise yourself with how social fits into multi-platform campaigns and be ready to discuss how you would collaborate with other media teams to achieve cohesive results.