At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact globally.
- Company: Join a leading global agency shaping the future of influencer marketing.
- Benefits: Flexible working, reflection days, and comprehensive health support.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the creator economy and drive brand success.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z culture.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally.
Key Responsibilities
- Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future‑proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
Qualifications
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in a highly matrixed organization and successfully manage teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior‑level client credibility.
- Comfortable navigating fast‑moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
Skills
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Benefits
- Work Your World opportunity to work anywhere in the world for up to 6 weeks a year.
- Reflection Days – Two additional days of paid leave to step away from routine work and focus on well‑being and self‑care.
- Help@Hand – 24/7 helpline to support you personally and professionally, including remote GPs, mental health support, CBT and wellbeing content.
- Family Friendly Policies – 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
- Flexible Working, Bank Holiday Swap & Birthday Day Off – Additional day off for your birthday from the first day of employment.
- Great Local Discounts – Membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
- Hybrid work model – full‑time employees are office‑based four days during the working week.
Inclusive Recruitment
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness, and disclosing this information will not impact your treatment in our process.
Global Influencer Strategy Director employer: Publicis Groupe
Publicis Groupe is an exceptional employer that champions creativity and cultural fluency, making it an ideal place for the Global Influencer Strategy Director to thrive. With a commitment to employee well-being through initiatives like Reflection Days and a flexible working model, team members are empowered to balance their professional and personal lives while contributing to innovative influencer strategies. The company's global reach and emphasis on upskilling ensure that employees have ample opportunities for growth and development in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Influencer Strategy Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer strategies and the creator economy. Whether it's a blog post or a video, let us see your insights in action!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s recent campaigns and their influencer strategies. We want to see you come in with ideas that align with their vision and show how you can elevate their game.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Global Influencer Strategy Director
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can connect cultural insights with measurable brand impact, so don’t hold back on showcasing your experience in influencer marketing and social strategy.
Be Culturally Fluent:We’re looking for someone who lives and breathes internet culture and understands the creator economy. Use your application to demonstrate your knowledge of Gen Z behaviours and emerging subcultures. This will show us that you’re the right fit for our global influencer leadership team.
Tell a Compelling Story:Your application should read like a great story! Use strong storytelling techniques to convey your experiences and achievements. Remember, we want to see your presentation skills shine through even in written form, so make it engaging and memorable.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do and our amazing culture.
How to prepare for a job interview at Publicis Groupe
✨Know Your Influencers
Dive deep into the world of influencers before your interview. Familiarise yourself with key players in the creator economy, especially those relevant to the company’s brand. Being able to discuss specific influencers and their impact on Gen Z behaviours will show that you’re not just knowledgeable but also passionate about the field.
✨Showcase Your Strategic Thinking
Prepare to discuss how you’ve previously turned cultural insights into measurable brand impact. Use examples from your past experiences to illustrate your strategic leadership skills. This will demonstrate your ability to align influencer strategies with broader brand goals, which is crucial for the role.
✨Be Ready to Challenge the Norm
The company is looking for someone who can elevate the quality of social and influencer work. Think of innovative ideas or strategies that could challenge existing outputs. Presenting bold, culturally relevant concepts during your interview will highlight your creative collaboration skills and willingness to push boundaries.
✨Master the Art of Storytelling
Since strong storytelling and presentation skills are essential, practice articulating your experiences in a compelling way. Prepare a few key stories that showcase your expertise in influencer marketing and social strategy. This will help you connect with the interviewers and leave a lasting impression.
