At a Glance
- Tasks: Lead GEO/SEO strategies to enhance brand visibility across search engines and AI platforms.
- Company: Join a dynamic team at Publicis Media, a leader in digital marketing.
- Benefits: Enjoy a competitive salary, inclusive culture, and flexible working options.
- Other info: We value diversity and encourage applications from all backgrounds.
- Why this job: Make a real impact on how brands are discovered in the digital landscape.
- Qualifications: Strong SEO background with experience in local search and technical optimisation.
The predicted salary is between 60000 - 80000 £ per year.
As our GEO/SEO Strategy Director, you will lead GEO/SEO acceleration by improving how brands, products, services, and locations are discovered, cited, understood, and represented across search engines, AI answer engines, generative platforms, maps, directories, and local-intent journeys.
Core Responsibilities
- Assess AI visibility, search visibility, citations, sentiment, and source inclusion across priority brands, categories, products, services, and local markets.
- Translate GEO findings into practical SEO, content, technical, structured data, authority, entity, and local search recommendations.
- Support prompt and query strategy for priority consumer journeys, including category questions, brand comparisons, product discovery, service discovery, and near me / local‑intent searches.
- Partner with S&I, Commerce, PR, Social, Owned, and local market teams to coordinate AEO/GEO activation across the full search and discovery ecosystem.
- Identify priority content gaps, source gaps, entity gaps, technical gaps, authority gaps, and local visibility gaps.
- For MVH and other location‑sensitive businesses, assess Google Business Profiles, maps visibility, local landing pages, directory presence, review signals, NAP consistency, service‑area relevance, and local schema.
- Recommend improvements to owned content, location pages, service pages, structured data, FAQ content, reviews, internal linking, local authority signals, and source credibility.
- Help define test‑and‑learn plans that connect activation to measurable AI/search visibility improvement.
- Ensure recommendations are actionable and tied to what internal teams can realistically control.
Qualifications
- Strong SEO background, ideally with exposure to GEO, AEO, AI visibility, LLM citation analysis, or answer engine optimization.
- Deep understanding of technical SEO, content strategy, entity optimization, structured data, authority signals, search intent, and local SEO.
- Strong local search experience, including Google Business Profiles, maps visibility, location pages, local directories, reviews, NAP consistency, service‑area content, and local schema.
- Familiarity with tools such as Semrush, Profound, Brandlight, Similarweb, Screaming Frog, GSC, GA4, BrightLocal, Yext, Whitespark, Moz Local, or comparable platforms.
- Ability to translate complex AI/search visibility issues into clear, practical actions for non‑specialist stakeholders.
- Experience with enterprise brands, multi‑location businesses, service businesses, healthcare, veterinary, retail, or multi‑market programs preferred.
Equal Opportunity Statement
Publicis Media is a proud equal‑opportunity employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We will work with you to ensure the process works for you. Sharing this information will never impact your application.
GEO/SEO Strategy Director - 6-month FTC in Birtley employer: Publicis Groupe
At Publicis Media, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a GEO/SEO Strategy Director, you will benefit from a collaborative environment that encourages innovation and professional growth, with access to cutting-edge tools and resources. Our commitment to diversity and equal opportunity ensures that every voice is heard, making this an exceptional place to build a meaningful career in the heart of the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land GEO/SEO Strategy Director - 6-month FTC in Birtley
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace GEO/SEO Strategy Director - 6-month FTC in Birtley
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Publicis Groupe from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Publicis Groupe specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Publicis Groupe
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Publicis Groupe, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Publicis Groupe you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Publicis Groupe that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Publicis Groupe, so think on your feet and don't hesitate to showcase your creativity!
