Analytics Manager

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI isn’t longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Top-line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

We are looking for an Analytics Manager. This is an opportunity to work with one of the world’s finest global technology firms, Adobe, in a team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners. We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously. The role reports to the Analytics Lead.

Responsibilities

• Partner with stakeholders to understand business questions and translate them into actionable analyses.
• Apply statistical methods and advanced analytical approaches to uncover insights.
• Conduct campaign performance analysis to identify optimization opportunities and strategic recommendations.
• Perform full-funnel analyses to measure the impact of upper-funnel marketing activities on conversion and revenue.
• Execute deep-dive analyses to identify trends, optimization levers, and performance drivers.
• Develop playbooks based on successful strategies for scaling across markets.
• Produce clear, insightful reports and dashboards for presentations, blogs, and client deliverables.

Data Transformation & Visualisation

• Design, build, and maintain Power BI dashboards to visualize marketing and performance data effectively.
• Develop and manage data pipelines to ingest data from multiple sources (internal and external).
• Perform data wrangling, cleaning, and transformation to ensure accuracy and usability.
• Implement data quality checks and validation procedures.
• Collaborate with data engineers to optimise infrastructure for reporting and analytics.

Communication

• Translate complex analytical findings into clear, actionable insights for stakeholders with varying technical expertise.
• Present results confidently in client meetings (virtual and in-person).
• Proactively manage stakeholder expectations, organize meetings, and resolve blockers to keep projects on track.

Collaboration & Leadership

• Act as a key contributor within a collaborative team environment.
• Mentor junior analysts, ensuring high-quality deliverables and fostering professional growth.
• Support the Analytics Director in driving excellence and innovation within the team.

Qualifications

Required

• Proven experience in digital marketing analytics, including campaign evaluation and optimization.
• Strong understanding of the digital marketing ecosystem and attribution models.
• Expertise in Power BI for dashboard development and data visualization.
• Advanced Excel skills (PowerQuery, PowerPivot, array formulas).
• Ability to interpret complex data and craft compelling, insight-driven narratives.
• Strong communication and presentation skills for non-technical audiences.
• Project management skills with the ability to handle multiple priorities.
• Exposure to web analytics tools (Adobe Analytics, GA4).
• Collaborative mindset and client-focused approach.

Preferred

• Experience in large scale marketing analytics (budgets > £10m p.a.) within agencies or client-side.
• Intermediate SQL and familiarity with Python or R for automation.
• Knowledge of data visualization principles and best practices.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).