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For Companies At a Glance
- Tasks: Lead ad tech strategies and optimise digital marketing technologies for impactful campaigns.
- Company: Join Publicis Groupe, the world's largest communications group, transforming marketing and digital business since 1926.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies alongside great local discounts.
- Why this job: Be at the forefront of ad tech innovation in a dynamic, collaborative environment that values your ideas.
- Qualifications: Strong experience in digital marketing with expertise in ad tech/martech and analytics tools required.
- Other info: Work remotely for up to 6 weeks a year and enjoy a birthday day off!
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Company Overview
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.
Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 108,000 professionals.
Shape the Future of Ad Tech with Publicis Media
About the Role:
We’re looking for a highly skilled and forward-thinking Advertising Technology Manager (Ad Tech) to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs.
As an Advertising Technology Manager (Ad Tech) , you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You'll act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack. If you're passionate about using technology to elevate marketing performance and thrive in fast-moving, cross-functional environments, we want to hear from you.
What you'll be doing:
Strategic Leadership & Ad Tech Strategy
- Design and implement holistic ad tech and martech strategies that align with business and client goals.
- Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs).
Campaign Enablement & Optimization
- Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP.
- Drive efficiency through data-informed testing, measurement frameworks, and performance optimization techniques.
Tagging, Pixel & Tech Implementation
- Own onsite tagging strategies and data accuracy across web and mobile environments.
- Partner with developers to audit, implement, and maintain tags and pixels; ensure alignment with global standards.
Ad Platform Governance
- Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs.
- Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices.
Analytics & Reporting
- Use tools like GA4 and Adobe Analytics to create actionable insights and stakeholder dashboards.
- Collaborate with regions to drive visibility, consistency, and readiness across reporting outputs.
Data Governance & Compliance
- Enforce policies that safeguard data privacy, accuracy, and platform compliance.
- Implement and optimize Conversion APIs and data pipelines that support attribution and decision-making.
Cross-Team Collaboration & Communication
- Serve as a strategic partner to regional teams, HQ, and Centers of Excellence.
- Lead knowledge-sharing initiatives, facilitate workshops, and keep teams informed of emerging tools and innovations.
Innovation & Thought Leadership
- Stay ahead of trends and recommend new technologies to enhance marketing effectiveness and agility.
- Evaluate and experiment with new solutions to ensure our marketing ecosystem remains cutting-edge.
Qualifications
- Strong experience in digital marketing with a strong focus on ad tech/martech strategy.
- Deep understanding of ad serving platforms such as CM360, Flashtalking, Adform, or Innovid.
- Proven track record in implementing tag management solutions (e.g., Google Tag Manager, Adobe Launch).
- Proficient in web analytics tools (e.g., GA4, Adobe Analytics).
- Hands-on experience with DCO, MMPs (AppsFlyer, Kochava), SPO, Conversion APIs, and data clean rooms.
- Familiarity with CDPs, CMPs, DSPs, and social/search activation platforms (e.g., Meta, Google Ads).
- Strong knowledge of data governance, privacy frameworks, and compliance standards.
- Analytical thinker with the ability to interpret data into actionable recommendations.
- Strong project management skills and comfort working across complex, global teams.
- Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
- Comfortable in a dynamic, fast-paced environment with shifting priorities.
- Fluency in English is required; additional languages are a plus.
Benefits:
In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
Advertising Technology Manager (Ad Tech) employer: Publicis Groupe
Contact Detail:
Publicis Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising Technology Manager (Ad Tech)
✨Tip Number 1
Familiarise yourself with the latest trends in ad tech and martech. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in webinars to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals already working in ad tech roles. Attend industry events or join online forums where you can connect with others in the field. Building these relationships can lead to valuable insights and potential referrals for the position at Publicis Groupe.
✨Tip Number 3
Prepare to discuss specific tools and platforms mentioned in the job description, such as GA4, Adobe Analytics, and tag management solutions. Having hands-on experience or case studies ready to share will showcase your expertise and readiness for the role.
✨Tip Number 4
Demonstrate your project management skills by preparing examples of how you've successfully led cross-functional teams or managed complex projects in the past. Highlighting your ability to collaborate effectively will resonate well with the team-oriented culture at Publicis Groupe.
We think you need these skills to ace Advertising Technology Manager (Ad Tech)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Advertising Technology Manager position. Understand the key responsibilities and required skills, such as experience with ad tech/martech strategies and familiarity with various platforms.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing and ad tech. Emphasise your achievements in implementing tag management solutions and using analytics tools like GA4 or Adobe Analytics, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for ad tech and your strategic vision. Mention specific projects where you successfully integrated marketing technologies and how you can contribute to Publicis Groupe's goals.
Highlight Collaboration Skills: Since the role involves cross-team collaboration, be sure to include examples of how you've worked effectively with global teams or stakeholders in previous positions. This will demonstrate your ability to thrive in a dynamic environment.
How to prepare for a job interview at Publicis Groupe
✨Understand the Ad Tech Landscape
Familiarise yourself with the latest trends and technologies in ad tech and martech. Be prepared to discuss specific platforms like CM360, DCO, and MMPs, as well as how they can be integrated into marketing strategies.
✨Showcase Your Analytical Skills
Be ready to demonstrate your ability to interpret data and provide actionable insights. Prepare examples of how you've used analytics tools like GA4 or Adobe Analytics to drive campaign performance.
✨Highlight Cross-Team Collaboration Experience
Publicis values collaboration across global teams. Share experiences where you've successfully worked with diverse teams, facilitated knowledge sharing, or led workshops to enhance understanding of ad tech tools.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in implementing ad tech solutions and how you overcame them, particularly in fast-paced environments.
