Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead ad tech strategies and optimise digital marketing technologies for impactful campaigns.
- Company: Join Publicis Groupe, a global leader in marketing and digital transformation since 1926.
- Benefits: Enjoy flexible working, reflection days, and great local discounts alongside core benefits.
- Why this job: Be at the forefront of ad tech innovation in a dynamic, collaborative environment.
- Qualifications: Strong experience in digital marketing with a focus on ad tech and martech strategy required.
- Other info: Work anywhere for up to 6 weeks a year with our WORK YOUR WORLD initiative.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Company Overview
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.
Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 108,000 professionals.
Shape the Future of Ad Tech with Publicis Media
About the Role:
We’re looking for a highly skilled and forward-thinking Advertising Technology Manager (Ad Tech) to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs.
As an Advertising Technology Manager (Ad Tech) , you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You'll act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack. If you're passionate about using technology to elevate marketing performance and thrive in fast-moving, cross-functional environments, we want to hear from you.
What you'll be doing:
Strategic Leadership & Ad Tech Strategy
- Design and implement holistic ad tech and martech strategies that align with business and client goals.
- Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs).
Campaign Enablement & Optimization
- Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP.
- Drive efficiency through data-informed testing, measurement frameworks, and performance optimization techniques.
Tagging, Pixel & Tech Implementation
- Own onsite tagging strategies and data accuracy across web and mobile environments.
- Partner with developers to audit, implement, and maintain tags and pixels; ensure alignment with global standards.
Ad Platform Governance
- Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs.
- Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices.
Analytics & Reporting
- Use tools like GA4 and Adobe Analytics to create actionable insights and stakeholder dashboards.
- Collaborate with regions to drive visibility, consistency, and readiness across reporting outputs.
Data Governance & Compliance
- Enforce policies that safeguard data privacy, accuracy, and platform compliance.
- Implement and optimize Conversion APIs and data pipelines that support attribution and decision-making.
Cross-Team Collaboration & Communication
- Serve as a strategic partner to regional teams, HQ, and Centers of Excellence.
- Lead knowledge-sharing initiatives, facilitate workshops, and keep teams informed of emerging tools and innovations.
Innovation & Thought Leadership
- Stay ahead of trends and recommend new technologies to enhance marketing effectiveness and agility.
- Evaluate and experiment with new solutions to ensure our marketing ecosystem remains cutting-edge.
Qualifications
- Strong experience in digital marketing with a strong focus on ad tech/martech strategy.
- Deep understanding of ad serving platforms such as CM360, Flashtalking, Adform, or Innovid.
- Proven track record in implementing tag management solutions (e.g., Google Tag Manager, Adobe Launch).
- Proficient in web analytics tools (e.g., GA4, Adobe Analytics).
- Hands-on experience with DCO, MMPs (AppsFlyer, Kochava), SPO, Conversion APIs, and data clean rooms.
- Familiarity with CDPs, CMPs, DSPs, and social/search activation platforms (e.g., Meta, Google Ads).
- Strong knowledge of data governance, privacy frameworks, and compliance standards.
- Analytical thinker with the ability to interpret data into actionable recommendations.
- Strong project management skills and comfort working across complex, global teams.
- Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
- Comfortable in a dynamic, fast-paced environment with shifting priorities.
- Fluency in English is required; additional languages are a plus.
Benefits:
In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
Advertising Technology Manager (Ad Tech) employer: Publicis Groupe
Contact Detail:
Publicis Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising Technology Manager (Ad Tech)
✨Tip Number 1
Familiarise yourself with the latest trends in ad tech and martech. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in webinars to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals already working in ad tech roles. Attend industry conferences or local meetups to connect with potential colleagues and mentors. Building these relationships can provide valuable insights and may even lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific tools and platforms mentioned in the job description, such as Google Tag Manager or Adobe Analytics. Having hands-on experience or case studies ready to share can set you apart from other candidates and show your practical knowledge.
✨Tip Number 4
Demonstrate your project management skills by preparing examples of how you've successfully led cross-functional teams in the past. Highlighting your ability to collaborate and communicate effectively will resonate well with the hiring team at Publicis Groupe.
We think you need these skills to ace Advertising Technology Manager (Ad Tech)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Advertising Technology Manager position. Tailor your application to highlight your relevant experience in ad tech and martech.
Craft a Tailored CV: Your CV should reflect your expertise in digital marketing and ad tech strategies. Emphasise your experience with tools like GA4, Adobe Analytics, and tag management solutions. Use specific examples to demonstrate your achievements in previous roles.
Write a Compelling Cover Letter: In your cover letter, express your passion for technology in marketing and how it can enhance performance. Mention your familiarity with the latest trends in ad tech and how you can contribute to Publicis Groupe's goals. Make it personal and engaging.
Highlight Cross-Team Collaboration Skills: Since the role involves working with global and regional teams, showcase your ability to collaborate effectively across different functions. Provide examples of past experiences where you successfully led knowledge-sharing initiatives or workshops.
How to prepare for a job interview at Publicis Groupe
✨Showcase Your Ad Tech Knowledge
Make sure to brush up on your understanding of ad tech and martech strategies. Be prepared to discuss specific platforms like CM360, Google Tag Manager, and DCO technologies, as well as how you've successfully implemented them in past roles.
✨Demonstrate Strategic Thinking
Publicis Groupe is looking for someone who can design and implement holistic strategies. Prepare examples of how you've aligned technology solutions with business goals and how you’ve driven efficiency through data-informed decision-making.
✨Highlight Cross-Team Collaboration
This role requires working closely with global and regional teams. Share experiences where you've successfully collaborated across departments, facilitated workshops, or led knowledge-sharing initiatives to enhance team performance.
✨Prepare for Technical Questions
Expect to be asked about your experience with analytics tools like GA4 and Adobe Analytics. Be ready to explain how you've used these tools to create actionable insights and improve campaign performance.
