Strategy Director

BRAND: Zenith
Job Function: Strategy
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients\’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it\’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients\’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world\’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world\’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Publicis Alchemy oversees one of Publicis Media\’s largest global pharmaceutical clients and was created by Publicis Groupe with a clear ambition: Making it Better and Better.

As the business rapidly expands beyond the US, we are seeking an exceptional Global Strategy Director to lead Media Strategy and Planning for the ex-US global business. Working closely with the London-based ex-US account team, the Zenith International Head of Strategy, US-based Publicis Alchemy colleagues, and more than 30 local markets worldwide, this role sits at the centre of a highly collaborative global ecosystem.

The Global Strategy Director will set and govern global media strategies across key therapeutic areas, such as obesity and alzheimers, translating global vision into clear, actionable frameworks for regional and local markets, while leading the development of budget setting, best-practice planning guidelines, strategic toolkits, and response templates.

With a balance of curiosity, rigour, and fresh thinking, the role will support stronger creative briefing, define production requirements and better ROI in ways that confidently balance client, agency, and team needs, consistently at scale.

Responsibilities

• Strong experience working in an international media agency
• Experience in the pharma category is desired, but not required
• Worked with client and agency colleagues across multiple markets
• Confident presentation to senior clients and creating clear, useful insights
• Positive media expert who tells compelling stories with data and gets buy-in from different stakeholders
• Comfortable with both big-picture strategy and detailed channel planning- proven experience translating strategic thinking into media planning & buying recommendations
• Strategic thinker skilled in digital, analytics, and optimization who can shape client direction through media strategy
• Able to clearly explain how different marketing channels work together and why they matter for business goals
• Commercially focused, energetic, and results-driven-used to delivering strong outcomes
• Self-motivated, eager to help others, visible to the team, inspiring yet approachable
• Keen to grow your skills and take on greater responsibility in areas of pitching and thought-leadership

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG\’s (Employee Action Groups).

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