At a Glance
- Tasks: Lead engagement strategies for healthcare brands using data-driven insights and creative solutions.
- Company: Join Digitas Health, a forward-thinking agency transforming health marketing.
- Benefits: Enjoy a hybrid work model, competitive benefits, and a supportive culture.
- Other info: Be part of a diverse team that values inclusivity and personal growth.
- Why this job: Make a real impact in health marketing while working with innovative technologies.
- Qualifications: Experience in engagement strategy and a passion for data-driven marketing.
The predicted salary is between 55000 - 65000 £ per year.
We work with science-led clients to launch and develop health brands for sustained growth. We do this by creating digital-first experiences that respond to the real needs of consumers, patients and health professionals. Human needs, illuminated by data, so brands show up when and where they can be truly valuable. We call this People Powered Health.
As a Senior Engagement Strategist, you will play a leading role in delivering our vision of digital-first work that is highly creative and driven by data. You will advocate for an audience-first approach in all you do. Most of your time will be spent working with existing and potential clients on project work but there will be time for new business pitches, workshop facilitation and contributing to agency culture.
You will lead engagement projects, supported by other members of our talented strategy team. You will work with clients to identify and realise growth opportunities, gather insights and use these to plan strategies on a range of platforms and channels including: email, web, social (paid and owned), DOLs and influencers, paid media (HCP and consumer).
Responsibilities:- Develop engagement and PESO channel strategies which help healthcare brands achieve business objectives.
- Leverage a range of strategic frameworks and planning tools to break down customer, communication, and channel strategies into actionable engagement plans.
- Simplify and synthesise the complex into clear, actionable insights and strategic deliverables.
- Distil customer research and data into personas, journeys, adoption ladders, and other frameworks and tools.
- Unlock the insights that block desired outcomes at any stage of the journey and develop the strategic messaging recommendations to address these.
- Understand and plan for the distinct role of communications channels within a brand strategy, as well as how to connect those channels together around the needs of specific audiences.
- Leverage and appropriately apply in-depth knowledge of a range of quant and qual research techniques.
- Develop test-and-learn plans and pilots to run in-market, using messages and creative to build an evolving understanding of our customers' preferences based on analysis of behaviours.
- Use your understanding of data and tech platforms, data strategy, and measurement planning to inform engagement strategies.
- Define the holistic omnichannel measurement strategies and KPIs and performance analytics for client accounts.
- Be a champion for the use of AI to improve the quality and effectiveness of our engagement strategy work, and the wider work of the agency.
- Act as the strategic lead across key projects and accounts; on larger agency accounts work under the leadership of Strategy Directors.
- Guide and lead more junior strategists to contribute to key workstreams and deliverables.
- Proven experience in engagement strategy and skilled in unpacking complex business challenges, discerning insights, and shaping plans that drive business results.
- Experience developing PESO strategies with data-driven segments, personalized journeys, test-and-learn calendars, and marketing automation.
- Experience with data and measurement strategy including defining strategic and tactical KPIs, developing reporting calendars, and outlining tagging requirements to execute on measurement and reporting plans.
- Experience providing strategic input into analytical modelling exercises, partnering with statisticians for delivery, and drawing insights from the results.
- Familiarity with marketing tech stacks and the role of MDM, CDP, preference management, DAM, CMS, CRM, web analytics, automated reporting, etc. in shaping and delivering connected, personalised omnichannel strategies.
- Experience with modular content strategy and experience planning.
- Experienced in insight analysis across a wide range of inputs.
- Proven experience in workshop facilitation and co-creation sessions to develop both strategic deliverables and creative ideas.
- Healthcare/pharma experience is desirable.
Digitas Health offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
At Digitas Health, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you.
Senior Engagement Strategist employer: Publicis Groupe UK
At Digitas Health, we pride ourselves on being a forward-thinking employer that champions creativity and data-driven strategies in the healthcare sector. Our hybrid work culture fosters collaboration and innovation, while our commitment to employee growth is reflected in our comprehensive benefits package, including enhanced parental leave and reflection days. Join us in London, where you'll have the opportunity to work with a diverse team dedicated to making a meaningful impact in health branding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Engagement Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their approach to engagement strategies and think about how your skills align with their needs. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it relates to the role of Senior Engagement Strategist. Highlight your data-driven approach and any successful projects you've led that align with their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team at Digitas Health.
We think you need these skills to ace Senior Engagement Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Engagement Strategist role. Highlight your experience with engagement strategies and data-driven insights, as these are key to what we do at Digitas Health.
Showcase Your Creativity:We love innovative thinkers! Use your application to demonstrate how you've used creativity in past projects. Share examples of how you've developed unique strategies that have made a real impact.
Be Data-Driven:Since we're all about data at Digitas Health, make sure to include specific metrics or results from your previous work. This will show us how you leverage data to drive engagement and business results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team!
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Audience
Before the interview, research Digitas Health and their approach to People Powered Health. Understand their clients and the specific challenges they face in the healthcare sector. This will help you tailor your responses and demonstrate that you can advocate for an audience-first approach.
✨Showcase Your Data Skills
As a Senior Engagement Strategist, you'll need to leverage data effectively. Be prepared to discuss your experience with data-driven strategies, PESO frameworks, and how you've used insights to shape successful campaigns. Bring examples of your past work that highlight your analytical skills.
✨Prepare for Scenario Questions
Expect questions that ask you to solve complex business challenges or develop engagement strategies on the spot. Practice articulating your thought process clearly and concisely. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities.
✨Emphasise Collaboration and Leadership
You'll be leading projects and guiding junior strategists, so it's crucial to demonstrate your leadership style. Share examples of how you've facilitated workshops or co-creation sessions in the past. Highlight your ability to work collaboratively across teams and how you foster a positive agency culture.
