Media Planning Manager (Global Tech Client)

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London. The EMEA team, which has +80 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s digital engagement.

This is an opportunity to work with one of the world’s finest global technology firms in a team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners. We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. The role reports to the Planning Lead.

Responsibilities

• Develop effective, efficient and exciting cross channel media strategies, rooted in unquestionable rationale, for Adobe Acrobat.
• Manage campaigns from Brief to PCA, with the support of the Planning lead and Planning Exec.
• Work collaboratively with the marketing team at Adobe to take them on a journey through plan creation, digital implementation and post campaign analysis.
• Ensure high quality data delivery for Adobe, together with the relevant digital specialists.
• Effectively analyse historical campaigns to integrate learnings into future campaigns, together with the analytics teams within Adobe.pub and Adobe.
• Move Adobe towards a “full-funnel” approach combining lower and upper funnel media to maximize efficiency and effectiveness.

Qualifications

• Naturally interested in people, what makes them tick and how to influence their behaviours.
• An assured presenter, confident and collected.
• Excellent communication skills are critical.
• Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Adobe and internal stakeholders.
• Knowledgeable in media channels, particularly digital channels, though “hands-on-keyboard” experience of the digital activation platforms is not required.

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).