At a Glance
- Tasks: Lead strategy and creative functions to shape influencer marketing for iconic brands.
- Company: Join Influential UK, a leader in creator-led growth within Publicis Groupe.
- Benefits: Enjoy competitive benefits including pension, private medical cover, and flexible work arrangements.
- Other info: Inclusive workplace committed to diverse perspectives and personal growth.
- Why this job: Be at the forefront of influencer marketing and make a real impact on brand culture.
- Qualifications: Experience in influencer marketing strategy and a strong leadership background.
The predicted salary is between 60000 - 80000 £ per year.
Influential UK is the next evolution in creator‑led growth. Connecting Publicis Groupe’s global scale with Influential’s proprietary AI and conversion technology, we deliver what no other agency can: Truly connected influencer and media strategies, and creator‑led campaigns that influence real‑world outcomes.
Our team exists within one of the world’s largest agency networks, combining agility, teamwork, and entrepreneurial spirit with the backing, reach and capabilities of a global powerhouse – allowing us to build faster, think without limits, and set new standards for the industry.
To influence culture, our team must reflect it. We’re looking for people obsessed with the intersection of social and creator culture, who bring a unique perspective and point of view, to help us create award‑winning work for the world’s most iconic brands like Mars, Coty, Disney, and Sky.
We’re looking for a Strategy & Creative Partner to join the leadership team — owning the strategic and creative engine of the business and shaping how influencer strategy drives brand growth. This is a key hire for someone who wants to define the future of influencer‑led brand thinking, not just deliver campaigns.
ResponsibilitiesWhat you’ll be doing:
- Lead the strategy & creative function, setting the vision and standard across client work and pitches
- Own strategic quality and storytelling on major pitches, driving improved win rates
- Oversee strategic output across key clients, ensuring consistent, high‑quality thinking
- Define Influential UK’s strategic point of view on creators, platforms and culture
- Build and implement governance, frameworks and best practice across the function
- Lead, develop and inspire a high‑performing strategy team
- Partner closely with Client Services, Activation and Growth teams to drive commercial success
What we're looking for:
- Deep experience in influencer marketing strategy and creative leadership
- Proven track record of winning business through ideas
- Strong understanding of creator ecosystems, platforms and content formats
- Experience leading and developing high‑performing strategy teams
- A clear and confident point of view on the future of influencer marketing
Opportunity to shape a fast‑growing, high‑impact business. True leadership scope with visibility across Publicis Groupe. Chance to define a best‑in‑class strategy function. Influence how brands connect with culture through creators.
Influential offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
Influential is proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
Strategy & Creative Partner in London employer: Publicis Groupe UK
Influential UK is an exceptional employer that offers a unique opportunity to shape the future of influencer marketing within a dynamic and supportive environment. With a strong emphasis on employee growth, our culture fosters creativity and collaboration, allowing you to lead high-impact projects for iconic brands while enjoying comprehensive benefits such as private medical cover and flexible working arrangements. Join us to be part of a diverse team that values inclusivity and innovation, making a real difference in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy & Creative Partner in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publicis Groupe UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicis Groupe UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publicis Groupe UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Publicis Groupe UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategy & Creative Partner in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Groupe UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Publicis Groupe UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Groupe UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicis Groupe UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Groupe UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publicis Groupe UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
