Senior Media Executive in London

Company Description

Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it. Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions, and connect the sales journey. Extraordinary work can only be done by extraordinary people – so we’re committed to building an agency environment where remarkable talent can flourish and grow. The results of our efforts? We’ve got multiple ‘Best Place to Work’ awards under our belt, plus one of the best benefits packages in the industry.

Our Commitment

Diversity and inclusion is a core part of who we are at Publicis Pro. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Overview

The Media Planning team is responsible for planning and overseeing the execution of campaign activations across Display, Paid Search & Social across a variety of clients. These are core channels, but the team also operates across TV, partnerships, influencer strategy and creative. Within this role, you’ll be working with the Planning Director and Account Managers to deliver integrated campaigns for one of our key clients. You’ll support the management of client relationships, working collaboratively to deliver best in class B2B media solutions. No two days are the same within the Media Team and it’s great for people who enjoy working within a team and developing strong relationships. This is a great opportunity to learn and develop through leadership across teams, exposure to end-to-end planning and organised training within the digital media space. Whilst the successful candidate will be well supported by the Account Planning Director and Account Manager(s) it is expected that they should be able to ‘hit the ground running’, and for the most part be able to work autonomously, acting as the key day-to-day support and contact for clients. The ideal candidate will be personable and approachable. There’s a lot of interaction with stakeholders internally and externally so a person which can lead conversations with larger groups would succeed.

Responsibilities

• Planning

• Supporting the implementation campaign strategies, providing relevant insights and analysis from agency and client tools (e.g., Google Analytics, GWI Work, Bombora etc.) to help establish digital marketing opportunities for our clients to drive revenue & incremental growth.
• Manage the campaign briefing process and to ensure accurate and timely delivery of work.
• Analysis of cross-channel media performance, using website analytics & data from the channel platforms to establish the contribution each channel is delivering to find the optimal balance of media spend to exceed clients campaign targets.
• Keeping up to date with digital trends both in media and our clients' verticals to ensure we are always using the latest insights and best in class digital practices in our strategies.
• Working with media owners across Social, Display, Search, etc. to identify new platforms, publishers and products that can help support client campaign objectives.
• Strong understanding of key platform capabilities (e.g., Google, Programmatic, LinkedIn & Meta), and an ability to talk independently about opportunities in client meetings and with our team.
• Demonstrate an understanding of the media and technology developments that influence performance planning and client’s business.
• Proactively identify best-in-class and innovative media delivery partners (owners, tech, data) to support in delivering exceptional strategy/execution.

• Supporting the Account Manager(s) and leading on day-to-day client management, including keeping on top of email communication, running weekly client status calls and managing and filtering ad-hoc client requests.
• Responding to all client briefs and requests in a timely, professional and efficient manner.
• Passionate about delivering media solutions that maximise clients ROI from media investment regardless of the success metric being worked to.

• Seamless running of accounts: ensuring all deadlines are met and consistent high quality of work is produced.
• Working with activation specialists to ensure excellent campaign delivery. This involves supporting them and working to distil campaign strategy into day-to-day activations and optimisations.
• Reviewing weekly campaign performance across all channels and tracking performance against weekly/monthly campaign laydowns.
• Working with activation team to prepare and deliver monthly & quarterly client performance presentations.
• Working with activation team to create integrated presentation for clients including channel insights and additional insights & analysis (from planning tools) to improve and optimise overall campaign performance.
• Using campaign performance insights to identify opportunities to upweight strong performing channel strategies and where performance is behind targets, identify solutions and strategies with channel specialists and the Planning Director.
• Ensuring that all client billing and reconciliations are undertaken, and all planning fees are booked and reconciled each month, confirming that all bookings correspond to internal annual finance forecasts.

• Ongoing communication and weekly meetings with our channel teams to ensure campaigns are delivered on time and exceeding campaign performance targets.
• Working closely with specialist teams to ensure an integrated approach across channels to ensure we are delivering optimal efficiency & performance for clients.
• Create a fun, collaborative and productive team environment by organising regular social activities, team meetings and knowledge sharing opportunities.

Qualifications

What you'll bring:

• Experience in digital planning process.
• Experience in digital media, with emphasis on Paid Social and/or Programmatic.
• B2B experience and clear understanding of the B2B media ecosystem/ planning nuances a plus.
• Strong understanding of key reporting metrics across channels and how these ladder up to support client business objectives.
• Strong organisational skills and attention to detail.
• The ability to meet deadlines in a fast-paced environment; work under pressure and effectively prioritise workload.
• Great interpersonal and communication skills.
• Dedicated, hardworking and organised.
• Numerical, analytical with an eye for detail.
• Strategic and creative in their approach.
• Keen to learn.
• Passionate about the new media marketplace and technology.
• Ability to work independently, and as part of a wider team.
• Promotes good work both internally and externally.

Additional Information

Publicis Pro has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.