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- Tasks: Lead digital performance media innovation and strategy across 26 European markets.
- Company: Join Starcom, a global leader in communications planning with a vibrant culture.
- Benefits: Hybrid working, inclusive benefits, and opportunities for personal growth.
- Why this job: Be part of an award-winning team driving impactful digital campaigns.
- Qualifications: Experience in performance marketing and strong digital expertise required.
- Other info: Dynamic environment with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Company Description: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Overview: What will you be doing? As a Strategic Performance Director, you have overarching responsibilities that directly relate to our agency Growth Pillars and internal Expectations Framework. For this role you'll be working on one of the most dynamic and exciting brands in the agency, responding to campaign briefs and inspiring digital performance media innovation across our 26 European markets.
You will report directly into the Business Director and will be a key member in the team for client briefings, regional digital performance campaign strategy and planning, regional digital trends gathering and directing the team to deliver timely and insightful reporting across markets. This role is essential to inspire and drive the vision of the performance media practices executed by Starcom in digital performance as well as digital media more broadly. You will be accountable for creating best practice, as well as elevating our approach across strategy, activation, testing and execution.
This role calls for a dynamic and passionate mind with a strong can-do attitude, the confidence to build relationships and agility to change direction and focus at the speed of Samsung. To excel in this role, you should have strong digital expertise and a deep understanding of media, including how different channels work together. Experience in project management and working with DTC brands is essential, along with familiarity with platforms like Paid Search, YouTube, Meta, and TikTok.
Responsibilities:
- Digital Market liaison: you will be required to quickly build strong relationships with key digital leads as well as specialist activation teams across our local Constellation markets.
- Identify digital channel market requirements: through frequent formal and informal interaction, to identify local market digital knowledge gaps and leaning on Global/Regional channel experts to drive the production of relevant toolkits/best practice documents.
- Digital Media Partner innovation: keeping on top of the GDD media partner developments and lean on Global/Regional channel experts to drive the production of digital Playbooks to support local market uptake of new/innovative formats including testing frameworks and results reporting.
- Digital Network Connector: building your profile across our Constellation digital teams as a digital performance specialist to reach out to with challenges/opportunities and connecting those markets with other markets/global experts or others to support us better leverage the power of being a network to enhance the digital specialisms.
Qualifications: What are we looking for? Ideally agency experience, experience in performance marketing and client services, previous or current experience PPC activation and planning, good overall knowledge of paid media.
Additional Information: Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
Performance Director in London employer: Publicis Groupe UK
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Director in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you’ve driven performance in previous roles. Use specific examples to show how you can bring value to their team.
✨Be Ready to Adapt
The digital landscape is always changing, so be prepared to pivot your approach. Show that you’re agile and can think on your feet. Employers love candidates who can keep up with the fast pace of the industry!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Starcom.
We think you need these skills to ace Performance Director in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about digital performance media and how you can contribute to our dynamic team.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in performance marketing and client services. We love seeing how your skills align with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot and understand.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around performance media. Familiarise yourself with platforms like Paid Search, YouTube, Meta, and TikTok. Being able to discuss how these channels work together will show that you’re not just a candidate, but a potential asset to the team.
✨Showcase Your Project Management Skills
Prepare examples of your project management experience, particularly in relation to DTC brands. Think about specific campaigns you've managed, the challenges you faced, and how you overcame them. This will demonstrate your ability to handle the dynamic nature of the role.
✨Build Relationships Before You Even Start
Since this role involves liaising with key digital leads, think about how you can showcase your relationship-building skills. Maybe share a story about how you’ve successfully collaborated with teams in the past. This will highlight your ability to connect and inspire others.
✨Embrace the 'Brave Plays' Mindset
Starcom values innovation and bravery in their approach. Be ready to discuss how you’ve made bold decisions in your previous roles or how you plan to bring fresh ideas to the table. This will resonate well with their culture and show that you align with their values.
