At a Glance
- Tasks: Analyse media campaign data to provide insights and improve performance.
- Company: Join Digitas, a leading global marketing agency with a focus on connection.
- Benefits: Enjoy a hybrid work environment, competitive salary, and growth opportunities.
- Other info: Be part of a diverse team committed to positive change.
- Why this job: Make a real impact by turning data into actionable insights for top brands.
- Qualifications: Analytical mindset and passion for data-driven decision making.
The predicted salary is between 30000 - 40000 £ per year.
At Digitas, we harness the power of connection to make a positive impact every day. We have a relentless focus on creating connections to help our clients' businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.
We are making a positive impact with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner's Magic Quadrant for Global Marketing Agencies, we're proud to work with some of the world's leading brands.
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
We are hiring a Media Data Analyst to join the Data & Analytics team at Digitas. In this role, you'll help turn media campaign data into clear insight, stronger decisions and measurable value for clients. You'll work across media performance, reporting, experimentation and automation, with the opportunity to explore how AI and measurement approaches can improve the way teams plan, optimise and tell stories with data. This is a great opportunity for someone who enjoys connecting technical detail with practical recommendations that help brands grow.
Responsibilities
- Analyse campaign performance across media platforms, helping teams understand what is working, where performance can improve and how activity is tracking against key KPIs.
- Turn data into useful insight by identifying trends, audience behaviours, optimisation opportunities and the reasons behind performance changes.
- Support measurement thinking across areas such as MMM, MTA and incrementality, helping shape how planning, buying and reporting are evaluated.
- Build and improve reporting outputs, including Power BI dashboards and regional reporting, so internal teams and clients can make decisions with confidence.
- Use automation to make data processes more reliable and efficient, including extraction, transformation and reporting workflows.
- Translate analysis into clear recommendations for media planning, campaign optimisation, targeting and budget decisions.
- Collaborate with planners, strategists.
Media Data Analyst in London employer: Publicis Groupe UK
Publicis Groupe UK is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. With a strong commitment to inclusivity and a hybrid working model, employees enjoy the flexibility to balance their professional and personal lives while contributing to impactful digital strategies for leading brands like Essity. The company fosters continuous growth through various development opportunities, making it an ideal place for those seeking meaningful and rewarding careers in the digital landscape.
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We think you need these skills to ace Media Data Analyst in London
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