Global Paid Social Director in London

Global Paid Social Director in London

London Full-Time 60000 - 80000 £ / year (est.) No working from home possible
Publicis Groupe UK

At a Glance

  • Tasks: Lead global social campaigns across exciting platforms like TikTok and LinkedIn.
  • Company: Join a dynamic team at Performics, part of Publicis Media.
  • Benefits: Enjoy competitive perks including private medical cover and reflection days.
  • Other info: Inclusive culture prioritising development, wellbeing, and collaboration.
  • Why this job: Make a real impact by shaping high-scale, innovative social strategies.
  • Qualifications: Experience in Paid Social strategy and client leadership is essential.

The predicted salary is between 60000 - 80000 £ per year.

This isn’t your standard Paid Social role. You’ll be working directly with Meta, partnering with them to deliver global social campaigns across some of the most exciting platforms in the industry—TikTok, Reddit, Snapchat, LinkedIn and Pinterest. These aren’t small, siloed campaigns either. You’ll be shaping large-scale, high-impact activity across both B2C and B2B audiences, focused on awareness and consideration—right at the point where brands build momentum and influence real decisions. If you’re looking for scale, visibility and the chance to do genuinely interesting work, this is it.

Responsibilities

  • Leading multi-platform Paid Social strategy and activation across a diverse channel mix
  • Acting as a senior partner to Meta stakeholders, helping them navigate an evolving media landscape
  • Using data and testing frameworks to prove the impact of social and unlock new opportunities
  • Driving innovation and experimentation across platforms, tech and formats
  • Collaborating with wider media teams to keep social fully integrated into broader plans
  • Building and developing a high-performing, motivated team

Qualifications

  • Strong experience across Paid Social strategy, activation and client leadership
  • A clear point of view on platforms, innovation and the future of social
  • Confidence managing complex clients and large-scale campaigns
  • A balance of strategic thinking and operational excellence
  • A collaborative, people-first leadership style

What’s in it for you?

  • Work at the cutting edge of social – You’ll be partnering with Meta and working across the fastest-growing and most dynamic platforms
  • Big impact, real influence – You’ll shape strategy, guide senior stakeholders and influence global campaign direction
  • Scale and variety – Global campaigns spanning multiple platforms, audiences and industries
  • Progression and visibility – A senior role with exposure across leadership and new business opportunities
  • A genuinely supportive culture – Lead a team where development, wellbeing and inclusion are a priority
  • Access to industry-leading tools & tech – Backed by Publicis’ data and technology ecosystem

Spark Foundry offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.

We are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

Global Paid Social Director in London employer: Publicis Groupe UK

At Performics (Publicis Media), we pride ourselves on being an exceptional employer, offering a dynamic work environment in London’s White City where innovation and collaboration thrive. As a Global Paid Social Director, you will not only lead impactful global campaigns but also benefit from a supportive culture that prioritises employee development, wellbeing, and inclusion. With access to cutting-edge tools and a commitment to diversity, you’ll find ample opportunities for growth and the chance to make a real difference in the fast-paced world of social media.

Publicis Groupe UK

Contact Details:

Publicis Groupe UK Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Global Paid Social Director in London

Tip Number 1

Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that job descriptions just can't.

Tip Number 2

Show off your skills! Create a portfolio or case studies showcasing your past successes in paid social campaigns. This is your chance to shine and demonstrate how you can bring value to the role.

Tip Number 3

Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals, especially in terms of innovation and strategy in paid social.

Tip Number 4

Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.

We think you need these skills to ace Global Paid Social Director in London

Paid Social Strategy
Client Leadership
Multi-Platform Activation
Data Analysis
Testing Frameworks
Innovation and Experimentation
Collaboration

Some tips for your application 🫡

Show Your Passion for Paid Social:When you’re writing your application, let your enthusiasm for paid social shine through! We want to see how you’ve engaged with platforms like Meta, TikTok, and others. Share specific examples of campaigns you've worked on that demonstrate your love for the industry.

Tailor Your Experience:Make sure to customise your application to highlight your relevant experience. We’re looking for someone who can lead strategy and client relationships, so showcase your past roles where you’ve done just that. The more tailored, the better!

Be Data-Driven:Since we value data and testing frameworks, include any metrics or results from your previous campaigns. Show us how you’ve used data to drive decisions and unlock new opportunities. Numbers speak volumes!

Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to let your personality come through in your writing. We’re a people-first company, so showing your collaborative spirit and leadership style will help us get to know you better. Apply through our website and let’s see what you’ve got!

How to prepare for a job interview at Publicis Groupe UK

Know Your Platforms

Make sure you’re well-versed in the latest trends and features of platforms like Meta, TikTok, and LinkedIn. Research recent campaigns that have made waves and be ready to discuss how you would leverage these platforms for large-scale, high-impact activities.

Showcase Your Strategic Thinking

Prepare to demonstrate your ability to lead multi-platform Paid Social strategies. Think about past experiences where you’ve successfully guided clients or teams through complex campaigns, and be ready to share specific examples that highlight your strategic mindset.

Emphasise Collaboration

This role requires a collaborative approach, so be prepared to talk about how you’ve worked with diverse teams in the past. Share instances where you’ve integrated social media into broader marketing plans and how you’ve empowered your team to deliver their best work.

Data-Driven Decision Making

Since the role involves using data and testing frameworks, come equipped with examples of how you’ve used data to drive decisions in previous roles. Be ready to discuss how you measure success and unlock new opportunities through data analysis.