At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact across global agencies.
- Company: Join Publicis Media, a global leader in communications and digital transformation.
- Benefits: Work anywhere for 6 weeks a year, plus extra paid leave for well-being.
- Other info: Enjoy flexible working, birthday off, and great local discounts.
- Why this job: Shape the future of influencer marketing and drive real brand impact.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Company description
BRAND: Publicis Media
Job Function: Strategy
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Overview
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator-led strategies that drive relevance, differentiation and measurable ROI for clients.
Responsibilities
- Lead best-in-class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future-proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator-led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
Qualifications
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in a highly matrixed organization and be successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior-level client credibility.
- Comfortable navigating fast-moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
Benefits
- WORK YOUR WORLD – opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- BENEFITS – 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS – This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full-time employees being office-based four days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Global Influencer Strategy Director in London employer: Publicis Groupe UK
Publicis Media is an exceptional employer that champions a vibrant and inclusive work culture, offering employees the flexibility to work hybrid and the unique opportunity to explore global offices for up to six weeks a year. With a strong focus on employee well-being, including additional reflection days and comprehensive family-friendly policies, Publicis Media fosters professional growth through strategic leadership roles in a dynamic environment, making it an ideal place for those seeking meaningful and impactful careers in influencer strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Global Influencer Strategy Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer marketing and social strategy. Whether it’s a blog post, a video, or even a tweet thread, let your voice be heard. This can catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and think about how you can contribute to their goals. Tailor your responses to show you’re not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace Global Influencer Strategy Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Influencer Strategy Director role. Highlight your experience in influencer marketing and social strategy, and show how it aligns with what we’re looking for at Publicis Media.
Showcase Your Storytelling Skills:Since this role requires strong storytelling abilities, use your application to demonstrate how you can turn cultural insights into compelling narratives. Share examples of past successes that showcase your strategic thinking and creativity.
Be Authentic:We want to see the real you! Don’t be afraid to let your personality shine through in your application. Show us your passion for the creator economy and how you stay ahead of cultural trends.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, your application will go straight to the right people who are eager to find someone like you to join our team!
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Influencers
Dive deep into the world of influencers before your interview. Familiarise yourself with key players in the industry, their styles, and how they resonate with different audiences. This knowledge will help you demonstrate your expertise and passion for the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully developed influencer strategies that drove measurable results. Be ready to articulate how you turned cultural insights into impactful campaigns, as this will highlight your strategic prowess.
✨Stay Ahead of Trends
Keep an eye on current trends in social media and influencer marketing. Bring up recent case studies or campaigns that caught your attention during the interview. This shows you're not just knowledgeable but also proactive about staying relevant in a fast-paced environment.
✨Engage with Cultural Insights
Be prepared to discuss how you understand and can leverage cultural shifts and Gen Z behaviours in your strategies. Share your thoughts on emerging subcultures and how they can influence brand positioning, showcasing your ability to think outside the box.
