At a Glance
- Tasks: Lead social and influencer strategies for top global brands, driving creative excellence.
- Company: Join Publicis Influential, where creativity meets data and cultural insight.
- Benefits: Enjoy a competitive salary, private medical cover, and flexible working arrangements.
- Other info: Inclusive workplace committed to diversity and employee well-being.
- Why this job: Shape culture at scale and make a real impact in the digital landscape.
- Qualifications: Experience with multi-brand clients and strong strategic thinking skills required.
The predicted salary is between 70000 - 90000 € per year.
We are hiring a Business Director, Social & Influencer Strategy to help shape culture at scale for some of the world’s most recognisable brands. This role sits at the heart of Publicis Influential, where creativity, data and cultural insight come together to drive meaningful impact. You will lead client transition, always-on delivery, operating model clarity and influencer strategy for a major new client, with success measured by creative excellence and smooth integration with your PR and Events Publicis colleagues.
What you’ll be doing:
- Own the strategic direction for social and influencer activity across a major new client, from initial brief through to delivery and optimisation.
- Build and oversee a clear influencer operating model.
- Lead cross-functional collaboration across creative, production, media and activation teams.
- Translate insight, data and cultural understanding into influencer strategies that drive measurable outcomes.
- Champion effectiveness by ensuring influencer activity is aligned to broader business and brand objectives.
- Lead and nurture talent.
- Contribute to organic growth and new business.
Skills we’re looking for:
- Experience leading large multi-brand clients within an agency environment.
- Strong understanding of how influencer, PR, social and media work together within modern digital ecosystems.
- Strategic thinking grounded in insight, with the ability to turn analysis into clear direction and action.
- Confidence working with multiple stakeholders across markets, disciplines and seniority levels.
- A calm head under pressure – you thrive on tight turnarounds and ambitious client goals.
Additional Information:
Publicis Groupe offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Publicis Groupe works primarily from the office or our clients’ office four days per week. Publicis Groupe is an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Global Business Director - Social and Influencer Strategy in London employer: Publicis Groupe UK
Publicis Groupe is an exceptional employer that fosters a vibrant work culture where creativity and collaboration thrive. With a strong commitment to employee growth, we offer comprehensive benefits including enhanced parental leave and reflection days, ensuring a supportive environment for all. Located in a dynamic setting, our team enjoys the unique advantage of working closely with some of the world's most recognisable brands, driving meaningful impact through innovative social and influencer strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Global Business Director - Social and Influencer Strategy in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your work in social and influencer strategy. This gives you a chance to demonstrate your skills and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand voice and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Publicis Influential.
We think you need these skills to ace Global Business Director - Social and Influencer Strategy in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Business Director role. Highlight your experience with social and influencer strategies, and show how you can drive meaningful impact for our clients.
Showcase Your Strategic Thinking:We want to see your ability to turn insights into action. Use examples from your past work to demonstrate how you've successfully led multi-brand clients and developed effective influencer strategies.
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to understand and directly related to the skills and experiences we’re looking for.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Influencer Landscape
Before the interview, dive deep into the current trends in social media and influencer marketing. Familiarise yourself with successful campaigns and be ready to discuss how you would approach influencer strategies for major brands. This shows your passion and understanding of the industry.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your ability to turn insights into actionable strategies. Think about past experiences where you successfully led multi-brand clients and how you aligned influencer activities with broader business objectives. Be specific about the outcomes!
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with various teams, come prepared with stories that illustrate your experience in cross-functional collaboration. Highlight how you’ve worked with creative, production, and media teams to achieve common goals, especially under tight deadlines.
✨Stay Calm Under Pressure
Interviews can be nerve-wracking, but remember to stay calm and collected. Practice answering tough questions about managing ambitious client goals and tight turnarounds. Showing that you thrive in high-pressure situations will resonate well with the interviewers.
