Head of SEO

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we\’re great, but as a team we\’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe\’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company\’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

About the role….

The Head of SEO is a senior figure within the digital activation department, leading the SEO department. They will lead a multi-disciplinary team delivering industry leading solutions and driving excellence in client performance.

This role will be responsible for owning the P&L and growth of the SEO department, owning senior client engagements, integration into the business and staying at the forefront of the industry.

This is both an outward and inward facing role, requiring both external facing profile building and behind the scenes leadership to generate new business, retain and grow clients, nurture and develop a leading department and improve across all key metrics.

This role reports in to the Head of Digital Activation.

Responsibilities

About the work….

Product

You recognize that driving growth comes through having the best product in the industry, and will have

responsibility for:

• Develop a range of products and solution that can be taken to existing clients and the wider market that are industry leading, demonstrating innovation & growth
• Bring SEO truly into the fold within a media agency context, unlocking the next era of growth for the department & clients
• Evangelise the SEO product internally to client teams, across the Groupe and externally to the wider industry.
• Nurture and grow a team and enrich the careers of all talent and deliver on the objectives of the business.
• Be at the forefront of marketing, media/marketing and broader industry developments, and cultivate a culture of continuous learning and development at all levels within the team.
• Co-ordinate with BDs and leadership figures to constantly iterate new client products and bring the outside in

Revenue

You will have a laser focus on revenue growth and will be responsible for:

• Own the revenue and profitability across all clients
• Be accountable for diligent and well informed forecasting across all of your accounts.
• Identify, and ensure your team are able to identify, organic growth opportunities
• Lead new business initiatives and cross sells to clients
• Create new prospects through networking and external recognition

Client experience

You will be an expert communicator able to talk to anyone from a new starter to the CMO of a

prospective client

• Be the senior client confidant and point of escalation with primary focus on one key client account
• Overall accountability for the delivery of impactful outcomes for all SEO client accounts
• Senior client stakeholder management
• Craft long-standing relationships with leading industry figures
• Have a clear roadmap of client development and communications

Qualifications

What you need to succeed….

• Deep SEO expertise and ability to convey complex ideas in a digestible fashion
• Understanding how SEO & related services connect & integrate into media
• Strong commercial understanding and ability to accurately forecast, report and reconcile revenue
• Leadership level communication and relationship-building skills
• Ability to inspire and drive towards an ambition, bringing people with you on the journey

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Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG\’s (Employee Action Groups).

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