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For Companies At a Glance
- Tasks: Lead media strategy for global clients, focusing on innovative campaigns and data-driven insights.
- Company: Join Zenith International, a dynamic team supporting 250 offices across 95 countries with top-tier clients.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies, plus local discounts and wellness support.
- Why this job: Be part of a creative culture that values innovation, collaboration, and personal growth in a fast-paced environment.
- Qualifications: Experience in media planning, strong analytical skills, and excellent communication are essential.
- Other info: This is a 12-month maternity cover role with opportunities for professional development.
The predicted salary is between 60000 - 84000 £ per year.
Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
Overview
We are looking for a Strategy Director who is an open-minded and free-thinking media strategist with global experience, who has previously led campaigns for a range of clients and categories and has a track record of delivering innovative and creative communications solutions. You need to be passionate about tackling the challenges that face brands in the modern marketing landscape. With a deep understanding of how the changing media landscape can enable brands to engage with consumers and influence their behaviour you will have the ability to articulate new concepts and topics in a way that inspires and educates, but also translates to tangible activation.
Responsibilities
- Develop effective, efficient and exciting cross-channel media strategies, rooted in unquestionable rationale, typically in PowerPoint format.
- Analyse and draw-out implications from research, media planning tools and other data sources to evidence recommendations.
- Take the lead on responding to strategy briefs and driving strategic projects.
- Ensure strategy alignment and support to account, specialist and network teams.
- Accountable for leveraging past campaign data and learnings to develop, refine and deliver implementation guidelines and improve future campaigns.
- Responsible for staying on top of media and digital trends.
- Responsible for leading the collaboration with creative agency partners.
- Responsible for working closely with Zenith Local Market and Centralised Digital Teams to support them with the media strategy and execution.
- Forging strong working relationships with those teams.
- Responsible for working closely with teams in the development of the Global Media Strategy, ensuring that the European, Americas and Australasia requirements are being considered.
Qualifications
- Demonstrable experience in media planning and strategy, with international exposure.
- An assured presenter, confident and collected.
- Excellent communication skills are critical.
- Strong analytical skills and proficiency in media planning tools.
- Simple and effective use of PowerPoint for selling through recommendations and producing guidelines.
- Fluency in English; additional languages a plus.
- Willingness to travel internationally.
- Passionate about multi-media channel planning based on data-led insights.
- A basic familiarity with Marketing Mix Modelling and other predictive or analytic methodologies.
- Familiarity with FMCG sector clients.
- Media pitching experience.
- A confident multitasker, comfortable in fast-paced environments.
- Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Client and internal stakeholders.
- Ability and desire to manage, coach and grow junior talents.
- Keen on new challenges and able to operate in a changing and flexible environment.
Additional Information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- 24/7 helpline to support you on a personal and professional level.
- Access to remote GPs, mental health support and CBT.
- Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process.
Global Strategy Director (FTC to cover mat leave) employer: Publicis Groupe UK
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Strategy Director (FTC to cover mat leave)
✨Tip Number 1
Familiarise yourself with Zenith International's client portfolio, especially brands like Essity. Understanding their market positioning and challenges will help you tailor your discussions during interviews.
✨Tip Number 2
Stay updated on the latest media trends and innovations. Being able to discuss recent developments in media planning and strategy will demonstrate your passion and expertise in the field.
✨Tip Number 3
Network with current or former employees of Zenith International. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive media strategies in past roles. This will highlight your ability to deliver effective solutions, a key requirement for the role.
We think you need these skills to ace Global Strategy Director (FTC to cover mat leave)
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and qualifications required for the Global Strategy Director position. Tailor your application to highlight your relevant experience in media planning and strategy, particularly in a global context.
Craft a Compelling CV: Your CV should clearly showcase your experience in leading campaigns and developing media strategies. Use quantifiable achievements to demonstrate your impact in previous roles, especially those that align with the key responsibilities outlined in the job description.
Write a Tailored Cover Letter: In your cover letter, express your passion for tackling modern marketing challenges and your understanding of the changing media landscape. Highlight specific examples of how you've successfully influenced consumer behaviour and delivered innovative solutions in past roles.
Showcase Your Analytical Skills: Given the emphasis on data-driven decision-making in this role, ensure you provide examples of how you've used analytical skills and media planning tools to inform your strategies. This will demonstrate your ability to draw insights from data and apply them effectively.
How to prepare for a job interview at Publicis Groupe UK
✨Showcase Your Global Experience
As a Global Strategy Director, it's crucial to highlight your international exposure. Be prepared to discuss specific campaigns you've led in different markets and how you adapted strategies to fit diverse consumer behaviours.
✨Demonstrate Analytical Skills
The role requires strong analytical skills, so come ready to discuss how you've used data to inform media planning and strategy. Bring examples of how you've drawn insights from research and media tools to support your recommendations.
✨Prepare for Creative Collaboration
Since you'll be working closely with creative agency partners, think about past experiences where collaboration led to successful outcomes. Be ready to share how you fostered teamwork and creativity in your previous roles.
✨Exude Confidence in Presentations
As an assured presenter, practice articulating your ideas clearly and confidently. Prepare a mock presentation on a media strategy you've developed, as this will showcase your ability to communicate effectively and engage your audience.
