At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact across global agencies.
- Company: Join Publicis Media, a leader in modern media and digital transformation.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies.
- Other info: Work anywhere for up to 6 weeks a year and access 24/7 support.
- Why this job: Shape the future of influencer marketing and drive real cultural impact.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Company description
BRAND: Publicis Media
Job Function: Strategy
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential.
A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Overview
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale.
We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally.
Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator‑led strategies that drive relevance, differentiation and measurable ROI for clients.
Responsibilities
- Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future‑prove influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
Qualifications
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in a highly matrixed organization and be successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior‑level client credibility.
- Comfortable navigating fast‑moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
Benefits
- WORK YOUR WORLD – opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- HELP@HAND BENEFITS – 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS – This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
- Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based four days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Global Influencer Strategy Director employer: Publicis Groupe UK
Publicis Media is an exceptional employer that champions a dynamic and inclusive work culture, offering employees the flexibility to work hybrid and the unique opportunity to explore global offices for up to six weeks a year. With a strong focus on employee well-being, including Reflection Days and comprehensive family-friendly policies, Publicis Media fosters professional growth through strategic leadership roles in a fast-paced environment, making it an ideal place for those looking to make a meaningful impact in the influencer marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Global Influencer Strategy Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer marketing and social strategy. Whether it’s a blog post, a video, or even a podcast, let your voice be heard. This can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and think about how you can contribute to their goals. Tailor your responses to show you’re not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, get those applications in and let’s make some magic happen!
We think you need these skills to ace Global Influencer Strategy Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Influencer Strategy Director role. Highlight your experience in influencer marketing and social strategy, and show how it aligns with what we’re looking for at Publicis Media.
Showcase Your Creativity:This role is all about creativity and strategic thinking. Use your application to demonstrate your storytelling skills and how you can turn cultural insights into impactful strategies. We want to see your unique perspective!
Be Authentic:Let your personality shine through in your application. We value cultural fluency and authenticity, so don’t be afraid to share your passion for the creator economy and how it influences your work.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer landscape. Familiarise yourself with key players, emerging trends, and how different platforms are evolving. This knowledge will not only impress your interviewers but also show that you’re genuinely passionate about the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully developed and executed influencer strategies. Highlight how your strategic decisions led to measurable ROI for previous clients. This will demonstrate your ability to think critically and strategically, which is crucial for the role.
✨Cultural Fluency is Key
Given the emphasis on cultural relevance in the job description, be ready to discuss how you stay ahead of cultural shifts and trends. Share insights on how you’ve adapted strategies to resonate with diverse audiences, especially Gen Z and emerging subcultures.
✨Practice Your Storytelling Skills
Strong storytelling is essential for this position. Prepare a few compelling narratives about your past work that highlight your achievements and the impact of your strategies. Practising these stories will help you communicate your ideas clearly and confidently during the interview.
