Global Digital Associate Director

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

We are hiring a Digital Associate Director to lead and elevate digital planning and activation for one of the world’s most influential spirit and alcohol brands. Sitting at the heart of Zenith’s global digital ecosystem, this role shapes how biddable media is delivered at scale — consistently, efficiently, and with world-class quality. You’ll work across markets, disciplines, and teams to deliver thought leadership and elevate how modern digital activation works.

Responsibilities:

• Work with the wider Central team on thought leadership and global digital guidelines for key Campaigns.
• Lead digital planning and work closely with digital hub for implementation across biddable channels.
• Lead the global responses to briefs and PCAs for centralised campaigns.
• Develop our global Test and Learn agenda, ensuring we are at the forefront of latest technologies.
• Develop strong relationships with the digital team across the markets to become key POC on digital questions.
• Help markets deliver greater output by reviewing digital and performance strategy when required.
• Develop, share and reapply best in class approaches & provide client case studies specifically related to digital.
• Achieve an in-depth understanding of client business objectives and priorities and how to achieve them.

Qualifications:

• Experience in planning, activating and reporting digital campaigns in Social or Programmatic. Search and/or Retail Media experience is a plus.
• Great client management skills with clear communication skills.
• Experience in restricted categories is a plus.
• Used to dealing with clients who are experts in digital brand media.
• Excellent presentation skills who can present complex and technical digital topics in a clear and concise manner to those in non-technical roles.
• Hands-on approach is required to align a deep understanding of Campari process and philosophy.
• Ability to manage and prioritize multiple projects and tasks simultaneously.
• Keen attention to detail and an analytical approach to achieving objectives.
• Experience in using tools such as Google Ads, Google Analytics, Meta Business Manager.

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you.