At a Glance
- Tasks: Lead social and influencer strategies for top global brands, driving creative excellence.
- Company: Join Publicis Influential, where creativity meets data and cultural insight.
- Benefits: Enjoy a competitive salary, private medical cover, and flexible working arrangements.
- Other info: Inclusive workplace committed to diversity and employee well-being.
- Why this job: Shape culture at scale and make a real impact in the digital landscape.
- Qualifications: Experience with multi-brand clients and strong strategic thinking skills required.
The predicted salary is between 70000 - 90000 € per year.
We are hiring a Business Director, Social & Influencer Strategy to help shape culture at scale for some of the world’s most recognisable brands. This role sits at the heart of Publicis Influential, where creativity, data and cultural insight come together to drive meaningful impact. You will lead client transition, always-on delivery, operating model clarity and influencer strategy for a major new client, with success measured by creative excellence and smooth integration with your PR and Events Publicis colleagues.
What you’ll be doing:
- Own the strategic direction for social and influencer activity across a major new client, from initial brief through to delivery and optimisation.
- Build and oversee a clear influencer operating model.
- Lead cross-functional collaboration across creative, production, media and activation teams.
- Translate insight, data and cultural understanding into influencer strategies that drive measurable outcomes.
- Champion effectiveness by ensuring influencer activity is aligned to broader business and brand objectives.
- Lead and nurture talent.
- Contribute to organic growth and new business.
Skills we’re looking for:
- Experience leading large multi-brand clients within an agency environment.
- Strong understanding of how influencer, PR, social and media work together within modern digital ecosystems.
- Strategic thinking grounded in insight, with the ability to turn analysis into clear direction and action.
- Confidence working with multiple stakeholders across markets, disciplines and seniority levels.
- A calm head under pressure – you thrive on tight turnarounds and ambitious client goals.
Additional Information:
Publicis Groupe offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Publicis Groupe works primarily from the office or our clients’ office four days per week. Publicis Groupe is an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Global Business Director - Social and Influencer Strategy employer: Publicis Groupe UK
Publicis Groupe is an exceptional employer that fosters a vibrant work culture where creativity and collaboration thrive. With a strong commitment to employee growth, we offer comprehensive benefits including enhanced parental leave and reflection days, ensuring a supportive environment for all. Located in a dynamic setting, our team enjoys the unique advantage of working closely with some of the world's most recognisable brands, driving meaningful impact through innovative social and influencer strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Global Business Director - Social and Influencer Strategy
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your work in social and influencer strategy. This is your chance to shine and demonstrate how you can drive meaningful impact for brands.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their culture and values, and think about how your skills align with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Publicis Influential.
We think you need these skills to ace Global Business Director - Social and Influencer Strategy
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Business Director role. Highlight your experience with social and influencer strategies, and show how you can drive meaningful impact for our clients.
Showcase Your Strategic Thinking:We want to see your ability to turn insights into action. Use specific examples from your past work where you've successfully led multi-brand clients and achieved measurable outcomes.
Highlight Collaboration Skills:This role involves working with various teams, so emphasise your experience in cross-functional collaboration. Share instances where you've worked with creative, production, and media teams to deliver successful campaigns.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Influencer Landscape
Before the interview, dive deep into the current trends in social media and influencer marketing. Familiarise yourself with key players in the industry and recent successful campaigns. This will not only show your passion but also your strategic thinking when discussing how to shape influencer strategies.
✨Showcase Your Collaborative Spirit
This role requires cross-functional collaboration, so be ready to share examples of how you've successfully worked with diverse teams in the past. Highlight your ability to communicate effectively with different stakeholders and how you’ve navigated challenges to achieve common goals.
✨Bring Data to the Table
Prepare to discuss how you've used data and insights to inform your strategies. Be specific about the metrics you've tracked and how they influenced your decision-making. This will demonstrate your analytical skills and your understanding of how to drive measurable outcomes.
✨Stay Calm Under Pressure
Given the fast-paced nature of this role, think of scenarios where you've thrived under tight deadlines. Share how you prioritised tasks and maintained quality in your work. This will reassure the interviewers that you can handle the ambitious goals set by clients.
