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- Tasks: Shape and activate global audience strategies using data and creativity.
- Company: Join Zenith, a leading ROI agency with a collaborative culture.
- Benefits: Enjoy flexible working, wellness days, and great local discounts.
- Why this job: Make an impact on digital marketing strategies that reach millions globally.
- Qualifications: Experience with DMPs, programmatic platforms, and strong communication skills.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Are you ready to make an immediate impact on a global stage? We're looking for an Audience Associate Director to shape, activate, and future-proof audience strategies across multiple markets. This is your chance to work at the intersection of data, technology, and creativity, driving best-in-class digital marketing campaigns and defining the future of audience management.
You'll thrive in a fast-paced, data-driven environment, bringing strategic insight, operational excellence, and a hands-on approach to audience activation. If you're passionate about programmatic activation, audience data, and digital advertising, this role will let you lead, innovate, and make a real difference.
Why This Role Is Exciting- Influence audience strategies that reach millions across multiple markets.
- Work at the forefront of digital marketing and audience innovation.
- Collaborate globally while leading scalable, repeatable processes.
- Combine strategy, tech, and creativity to shape the future of digital audiences.
What You'll Do
- Lead Audience Strategy
- Shape global audience strategies and data-driven use cases.
- Maintain and enhance the audience framework and best-practice playbooks.
- Deliver insights and performance reports that inform campaign planning.
- Recommend integrations and measurement approaches to optimize audience activation.
- Drive Audience Operations & Activation
- Lead in-platform audience operations, ensuring clean, accurate, and scalable execution.
- Collaborate with data and engineering teams to uphold governance and data integrity.
- Forecast, size, and activate 1st-party audience opportunities.
- Guide creative strategy for audience-led campaigns and troubleshoot technical issues.
- Future-Proof Digital Audiences
- Support strategies that address identity challenges, cookie deprecation, and evolving digital standards.
- Create roadmaps, pilots, and operational workflows to prepare audiences for the future.
- Ensure processes evolve to remain compliant, effective, and scalable across markets.
What We're Looking For
- Hands-on experience with DMPs, CDPs, programmatic platforms, or analytics tools.
- Deep understanding of media activation, site tagging, and audience analytics.
- Highly organized, detail-oriented, and proactive.
- Confident communicating complex technical content to senior stakeholders.
- Self-motivated, charismatic, and capable of building strong cross-market relationships.
- Experience managing workflows between global hubs and local markets.
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
Global Associate Audience Director employer: Publicis Groupe UK
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Associate Audience Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Know their recent projects and be ready to discuss how you can contribute to their audience strategies.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific campaigns or projects where you made an impact, especially in audience activation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining our team at Zenith.
We think you need these skills to ace Global Associate Audience Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Associate Audience Director role. Highlight your experience with DMPs, CDPs, and programmatic platforms, as these are key to what we’re looking for!
Showcase Your Passion: Let your enthusiasm for digital marketing and audience strategies shine through in your application. We want to see that you’re not just qualified, but genuinely excited about making an impact in this space.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to communicate your skills and experiences, especially when discussing complex technical content.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Zenith.
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Audience
Before the interview, dive deep into understanding the company’s audience strategies and how they align with their goals. Familiarise yourself with their key clients and campaigns, especially those that showcase innovative audience management. This will help you speak their language and demonstrate your passion for the role.
✨Showcase Your Data Savvy
Since this role is all about data-driven decision-making, be prepared to discuss your hands-on experience with DMPs, CDPs, and analytics tools. Bring examples of how you've used data to drive successful campaigns or improve audience targeting. This will highlight your technical skills and strategic thinking.
✨Prepare for Technical Questions
Expect questions around media activation, site tagging, and audience analytics. Brush up on these topics and think of scenarios where you’ve tackled challenges in these areas. Being able to communicate complex technical content clearly will impress your interviewers and show your confidence.
✨Demonstrate Your Collaborative Spirit
This role requires working across global teams, so be ready to share examples of how you've successfully collaborated in the past. Highlight your ability to build strong relationships and manage workflows between different markets. This will show that you’re not just a lone wolf but a team player who can thrive in a hybrid environment.
