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- Tasks: Lead measurement and testing strategies to drive effectiveness for Sky's media investments.
- Company: Join Performics UK, a top performance marketing agency with a collaborative culture.
- Benefits: Enjoy flexible working, wellness days, and great local discounts.
- Why this job: Shape innovative measurement practices and make a real impact in the media landscape.
- Qualifications: Experience in media measurement and strong analytical skills required.
- Other info: Hybrid work model with excellent career growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.
As a Measurement & Growth Science Lead within NextLab, you will play a critical role in shaping how effectiveness, testing and measurement best practice is defined and embedded across the Sky account. Your role is to act as a strategic partner and technical challenger; ensuring that experimentation, measurement design and data foundations are robust, practical and decision-led.
You will help ensure that Sky's investment in media is underpinned by clear learning agendas, high-quality experimentation, and trusted sources of truth, while enabling planning teams to move faster and more confidently.
Responsibilities- Act as a partner to Sky stakeholders and Publicis planning teams on measurement, effectiveness and test-and-learn strategy.
- Shape and challenge experiment design, ensuring approaches are feasible, statistically sound and decision-useful.
- Partner closely with Vertical Planning teams and Digital Leads to embed best-in-class testing practices across Brand and Performance activities.
- Support the definition of learning agendas - ensuring tests are connected to clear business questions rather than activity for activity's sake.
- Act as a bridge between measurement teams, media planners and channel specialists, translating technical considerations into practical planning implications.
- Serve as an active thought partner - confidently challenging assumptions and helping teams pressure-test ideas before they go live.
- Support Digital Leads and Vertical Planning teams by providing clarity on what good looks like when it comes to effectiveness and testing.
- Contribute to the development of shared ways of working, templates and playbooks that improve consistency across teams.
- Support the ongoing standardisation of measurement frameworks, trackers and reporting processes.
- Help document and codify best practice, ensuring knowledge is transferable and scalable.
- Identify gaps in capability or process and help shape solutions that improve speed, quality and confidence across the organisation.
- Champion initiatives that improve data integrity, consistency and clarity.
- Help simplify complex data landscapes without losing meaning, balancing granularity vs. usability for decision-makers.
- Experience in a measurement, effectiveness, strategy or growth-focused role within media, consulting or a complex client environment.
- Strong understanding of media experimentation and test design, including incrementality, attribution considerations and performance measurement.
- Hands-on experience from at least one paid media channel background, with an appreciation of how channels interact.
- Ability to challenge measurement approaches constructively, balancing technical rigour with commercial pragmatism.
- Strong stakeholder management skills, with confidence working alongside senior client and agency leaders.
- Excellent communication skills - able to translate complex measurement concepts into clear, actionable guidance.
- A critical thinker with a proactive, solutions-oriented mindset.
- Experience working with or alongside Growth Science, Analytics or Marketing Science teams.
- Familiarity with measurement approaches such as attribution, MMM, brand lift studies, incrementality testing and learning agendas.
- Exposure to large, complex advertisers.
- Experience contributing to data standardisation, reporting frameworks or operational best practice.
- Interest in how emerging tools, AI and automation can enhance measurement and experimentation.
Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for family milestones.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday.
- GREAT LOCAL DISCOUNTS including membership discounts with local restaurants and retailers.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
Effectiveness & Testing Director employer: Publicis Groupe UK
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Effectiveness & Testing Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially around effectiveness and testing.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are talking about your experience, the better you'll perform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Effectiveness & Testing Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in measurement and effectiveness. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Analytical Skills: Since this role is all about data and testing, be sure to include examples of how you've used data-driven insights in your previous roles. We love seeing candidates who can think critically and challenge assumptions!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to explain your experience and how it relates to the job. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Stuff
Make sure you have a solid understanding of measurement, effectiveness, and testing strategies. Brush up on concepts like incrementality studies and attribution methods. Being able to discuss these topics confidently will show that you're not just familiar with the theory but can apply it practically.
✨Understand the Business Context
Before the interview, take some time to research the media ecosystem and the specific challenges faced by the company. This will help you tailor your responses and demonstrate that you can zoom out to see the bigger picture while also zooming in on the details of test design and data integrity.
✨Prepare Thoughtful Questions
Think of insightful questions to ask during the interview. This could be about their current measurement frameworks or how they approach experimentation. Asking the right questions shows your interest in the role and helps you assess if the company is the right fit for you.
✨Showcase Your Stakeholder Management Skills
Be ready to discuss examples of how you've successfully managed relationships with senior clients or team members in the past. Highlight your ability to challenge assumptions constructively and how you've influenced decisions without direct authority. This is key for a role that requires collaboration across various teams.