Digital Ad Tech & Measurement Manager

Company Description OVERVIEW Publicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing about 100,000 professionals.. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world. At Publicis Groupe, we’ve invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market. THE SPIRIT OF VIVA LA DIFFERENCE Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world. Overview Shape the Future of Ad Tech with Publicis Media About the Role: We’re looking for a highly skilled and forward-thinking Advertising Manager (Technology) to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs. As an Advertising Manager (Technology) , you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You\’ll act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack. If you\’re passionate about using technology to elevate marketing performance and thrive in fast-moving, cross-functional environments, we want to hear from you. Responsibilities Strategic Leadership ensure alignment with global standards. Ad Platform Governance Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs. Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices. Analytics additional languages are a plus. Additional Information Benefits: In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan , we also offer: WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP