At a Glance
- Tasks: Lead global digital media strategies and innovative projects for a major FMCG brand.
- Company: Join Publicis Groupe, a top global communications group with 108,000 staff across 100+ countries.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies, plus a birthday day off!
- Why this job: Shape the future of digital media while collaborating with global clients and experts.
- Qualifications: Proven experience in digital strategy, client management, and data governance required.
- Other info: Hybrid working model with opportunities to work remotely and focus on well-being.
The predicted salary is between 43200 - 72000 £ per year.
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organised across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health - for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalised experiences at scale.
As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.
We’re looking for a Digital Account Director to join the team on a recent global FMCG win — a brand with big ambitions and a serious appetite for digital transformation. You’ll sit at the heart of a central strategy and planning team, helping to shape and scale best-in-class digital practices across multiple markets. From annual planning frameworks and toolkit development to tech stack governance, first-party data strategies and innovation projects — this is a role with real breadth, impact, and visibility.
If you love building structured approaches to complex problems, thrive on global client relationships, and want to help shape the future of digital media across an entire category — this one’s for you.
What you’ll do:
- Build and deliver global digital media strategies, frameworks and campaign playbooks
- Lead the development of audience strategies, measurement KPIs and creative asset recommendations
- Partner with global and category leads to drive consistency, efficiency and innovation
- Ensure taxonomy, ad tech and governance practices are upheld across markets
- Identify new opportunities for innovation (AI, automation, data enrichment, etc.)
- Act as the go-to digital expert across the account and agency
Who you’ll work with:
- Category Digital Marketing Leads and Global Media clients
- Internal Strategy Directors, Account Directors and activation teams
- Ad Ops, reporting, and data specialists
- Other digital leaders across the agency to share learnings and raise the bar
What we’re looking for:
- A proven track record in digital strategy and cross-market planning
- Experience building global or regional digital frameworks and playbooks
- Strong client management skills and ability to influence at senior levels
- Confidence in data strategy, digital measurement, and martech governance
- Hands-on experience in activation or platform execution is a bonus
- Line management or mentoring experience — you’ll be leading and coaching others
- A collaborative mindset and passion for doing smart, structured and forward-thinking work
Additional Information:
Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Digital Account Director employer: Publicis Groupe UK
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Account Director
✨Tip Number 1
Familiarise yourself with Publicis Groupe's recent projects and digital strategies. Understanding their approach to digital transformation will help you speak their language during interviews and demonstrate your alignment with their goals.
✨Tip Number 2
Network with current or former employees of Publicis Groupe on platforms like LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations for the Digital Account Director role.
✨Tip Number 3
Prepare to discuss specific examples of your experience in building global digital frameworks and managing client relationships. Tailoring your anecdotes to reflect the responsibilities outlined in the job description will showcase your suitability for the position.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially around AI, automation, and data strategies. Being knowledgeable about these topics will not only impress your interviewers but also show that you're proactive and forward-thinking.
We think you need these skills to ace Digital Account Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Digital Account Director position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your proven track record in digital strategy and client management. Use specific examples of past successes in building digital frameworks and managing global accounts to demonstrate your expertise.
Write a Tailored Cover Letter: In your cover letter, express your passion for digital transformation and how your skills can contribute to Publicis Groupe's goals. Mention your collaborative mindset and any experience you have in leading teams or mentoring others.
Highlight Relevant Skills: Make sure to emphasise your confidence in data strategy, digital measurement, and martech governance. If you have hands-on experience in activation or platform execution, be sure to include that as well, as it will strengthen your application.
How to prepare for a job interview at Publicis Groupe UK
✨Understand the Company Culture
Before your interview, take some time to research Publicis Groupe's culture and values. Familiarise yourself with their approach to creativity, technology, and client relationships. This will help you align your answers with what they value most.
✨Showcase Your Digital Expertise
As a Digital Account Director, you'll need to demonstrate your knowledge of digital strategies and tools. Be prepared to discuss specific examples of how you've successfully implemented digital frameworks or campaigns in the past.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or scenarios related to digital media strategies. Practice articulating your thought process and decision-making skills, as this role requires structured approaches to complex challenges.
✨Highlight Your Leadership Skills
Since the role involves mentoring and leading others, be ready to share experiences where you've successfully guided a team or influenced senior stakeholders. Emphasise your collaborative mindset and ability to drive innovation across teams.