At a Glance
- Tasks: Lead data strategies to unlock value and drive business growth for Sky.
- Company: Performics UK, a leading performance marketing agency with a focus on innovation.
- Benefits: Competitive salary, pension, private medical, reflection days, and inclusive benefits.
- Other info: Inclusive workplace committed to diversity and providing accessible recruitment processes.
- Why this job: Join a dynamic team and make a real impact in the data-driven marketing world.
- Qualifications: Experience in strategic data roles and strong understanding of data compliance and technologies.
The predicted salary is between 60000 - 80000 £ per year.
Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.
As the world's first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.
The Data Strategy Director will lead the vision, development, and execution of data-driven strategies that unlock the value of first-party (1P) Sky data and our proprietary Publicis ID assets, as well as identifying new external data sources as appropriate to our campaign goals. This role is pivotal in harnessing these data assets to deliver advanced personalisation, measurable marketing outcomes, and business growth for Sky.
The Data Strategy Director will be assigned to the Sky account, but will also work closely with the Head of Data Strategy at a Publicis level to align, in both directions, Sky use cases and our broader data strategy roadmap.
Responsibilities:
- Lead the formulation of data strategy for Sky, with an emphasis on leveraging client 1P data and proprietary identity assets to deliver against campaign strategies.
- Collaborate with client stakeholders, the agency team and additional Publicis stakeholders to understand client business goals, campaign goals, data availability, maturity and compliance.
- Oversee the development and scaling of campaign targeting and personalisation using audience segmentation, predictive modelling, and ID resolution tools.
- Drive adoption and innovation around Publicis' proprietary ID solutions, ensuring they are effectively integrated within the Sky business.
- Monitor performance, ensuring data strategies directly contribute to meaningful growth and ROI for clients.
- Act as a thought-leader on topics including data privacy, GDPR and other data legislation, customer-centricity, and Publicis' proprietary data products.
- Partner with product and engineering teams, and with new and existing external data partners, to identify opportunities for enhancements to existing assets, products and integrations.
- Guide data governance, compliance, and best practices in line with GDPR and international standards.
Qualifications:
- Proven experience in a strategic data role within an agency, consultancy, or data-led marketing environment.
- Track record of shaping data strategies focused on first-party data utilisation and audience-driven experiences.
- In-depth understanding of identity resolution, data onboarding, CDPs, DMPs, and relevant technologies.
- Familiarity with proprietary and 3rd-party ID solutions, as well as the broader AdTech ecosystem.
- Demonstrable expertise in data compliance, privacy regulations (esp. GDPR), and ethical data use.
- Experience of leading projects focused on personalisation, customer journey mapping, or audience segmentation at scale.
- Experience working with large datasets and big data tools (e.g. SQL, cloud databases etc.), both individually and in partnership with data scientists / data engineers.
- Strong commercial acumen with evidence of driving client growth through data activation programmes.
- Exceptional communication, stakeholder management, and presentation skills.
Performics UK has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives.
At Performics UK, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Data Strategy Lead employer: Publicis Groupe UK
Performics UK is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the heart of London. With a strong commitment to employee growth, we provide comprehensive benefits including private medical care, reflection days, and inclusive initiatives that foster a diverse workplace. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful impact through data-driven strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Data Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Performics UK. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into data strategies. Brush up on your knowledge of first-party data and identity resolution. Show us you know your stuff and can lead the charge!
✨Tip Number 3
Don’t just wait for job openings; create your own opportunities! Share your thoughts on data-driven marketing on social media or blogs. Let us see your passion and expertise in action.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Performics family.
We think you need these skills to ace Data Strategy Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in data strategy and how it aligns with the role at Performics. We want to see how your skills can drive performance impact for Sky!
Showcase Your Data Expertise:Don’t hold back on sharing your knowledge of first-party data, identity resolution, and compliance. We love candidates who can demonstrate their understanding of these areas and how they’ve applied them in past roles.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences shine through without unnecessary fluff.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Performics!
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Data Inside Out
As a Data Strategy Lead, you’ll need to demonstrate a deep understanding of first-party data and identity resolution. Brush up on your knowledge of data compliance, GDPR, and the tools like CDPs and DMPs that are relevant to the role. Be ready to discuss how you've successfully leveraged data in past projects.
✨Showcase Your Strategic Thinking
Prepare to articulate your approach to formulating data strategies. Think about specific examples where you've driven client growth through data activation programmes. Highlight your experience with audience segmentation and predictive modelling, as these will be key in your discussions.
✨Engage with Stakeholders
Collaboration is crucial in this role. Be prepared to talk about how you've worked with various stakeholders in the past. Share examples of how you’ve aligned data strategies with business goals and campaign objectives, showcasing your exceptional communication and stakeholder management skills.
✨Stay Current with Industry Trends
The data landscape is always evolving, so it’s important to stay updated on the latest trends and technologies in AdTech. Bring insights into how emerging data sources can enhance campaign performance. This shows your proactive approach and thought leadership in the field.
