At a Glance
- Tasks: Define and evolve global data strategies using AI to drive business insights.
- Company: Join Publicis Media, a leader in innovative media solutions across 100+ countries.
- Benefits: Enjoy a competitive benefits package including pension, medical cover, and reflection days.
- Other info: Inclusive workplace committed to diversity and providing accessible recruitment processes.
- Why this job: Make an impact by shaping data strategies that fuel AI-driven marketing intelligence.
- Qualifications: Experience in data strategy and strong understanding of AI and analytics required.
The predicted salary is between 72000 - 88000 £ per year.
Company Description
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcomand Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilonand Influential.
A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value anddrive growth in a platform-poweredworld.
It is present in over 100 countries with over 23,000 employees worldwide.
Overview
We are looking for a Globally focused Data Solutions strategist to define how diverse data assets are integrated, governed, and activated through AI within Publicis AI solutions - as well as delivering actionable business and marketing intelligence.
Responsibilities
- Global Data Strategy: Define and evolve global data strategy for Publicis AI across media, transactional, attitudinal, identity, and external data sources.
- Data Framework Design: Establish strategic frameworks for how data is sourced, integrated, enriched, and activated to support AI-driven insights and decisioning.
- Technical Implementation & Deployment: Configure, build, test, and operationalize workflows across MRCL and supporting platforms.
Support deployment readiness and ensure technical solutions can be adopted successfully by end users.
- AI & Product Alignment: Partner with AI, product, and engineering leaders to align data strategy with model development, Gen AI use cases, and platform capabilities.
- Taxonomy & Signal Architecture: Lead the design of data taxonomies, ontologies, and signal frameworks that enable consistent intelligence across markets.
- Business Requirement Translation: Translate client and business objectives into data requirements that power marketing intelligence, measurement, and optimization.
- Governance & Responsible AI: Guide best practices for data governance, privacy, and responsible AI usage across global markets.
- Advisory & Enablement: Act as a strategic advisor to regional teams and clients on data readiness, data value, and AI enablement.
- Ecosystem Gap Identification
Qualifications
- Ideal Candidate Profile
- Deep understanding of how media, transactional, and attitudinal data combine to drive business and marketing intelligence.
- Proven ability to develop & communicate global data strategy across diverse markets/ stakeholders.
- Strong fluency in AI concepts and how data fuels ML, Gen AI, and advanced analytics.
- Balances strategic vision with data availability, quality, & governance constraints
Qualifications (Required)
- Relevant experience in data strategy, analytics strategy, or marketing intelligence.
- Expertise across media, transactional, attitudinal, and first-/third-party data ecosystems.
- Strong understanding of AI, machine learning, and advanced analytics strategies
- Experience working in global or multi-market environments.
- Proven ability to influence without direct authority in complex organizations.
- Preferred / Stand-Out Experience
- Experience leading or influencing enterprise or global data strategy initiatives
- Experience in media, marketing services, consulting, or technology platforms.
- Familiarity with identity resolution, measurement frameworks, or customer data platforms.
- Experience partnering with data science and engineering teams on AI initiatives.
- Background in developing data governance or responsible AI frameworks.
- Additional Information
Publicis Media offers a wide range of benefits to support our employees.
Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
- You’ll also have access to a range of additional initiatives, including:
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Publicis Media, we are proud to be an equal opportunities employer.
We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process.
If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know.
We'll work with you to ensure the process works for you.
Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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Data Solutions Strategist, Applied AI employer: Publicis Groupe UK
Publicis Sapient is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. As a Digital Transformation Associate Consultant, you will benefit from extensive professional development opportunities, working alongside industry leaders while contributing to impactful projects for diverse clients. With a focus on a start-up mindset, the company encourages creativity and agility, making it an ideal place for those seeking meaningful and rewarding employment in a vibrant environment.
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