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- Tasks: Lead a team to deliver insights on creative performance across digital media platforms.
- Company: Join Pfizer's innovative CoLab team within Publicis Groupe, shaping the future of marketing.
- Benefits: Enjoy flexible working, global opportunities, and comprehensive health support.
- Why this job: Make a real impact by driving data-informed decisions in a dynamic environment.
- Qualifications: Experience in marketing analytics and strong communication skills are essential.
- Other info: Embrace a culture of collaboration and growth with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The Pfizer International CoLab team is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single minded in the mission to accelerate Pfizer’s journey to revolutionise how they connect and engage with their consumers and healthcare professionals, with ambition of reinforcing their position as a global marketing leader. We have built this team drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated end-to-end operational model to serve advertising, marketing, production, digital experience, media, data intelligence, analytics, web and social commerce all supported by the scientific rigor pharma needs to deliver personalisation at scale in a compliant way. Pfizer is pioneering the marketing model of the future, and we recognise that our success is intertwined with the success of Pfizer’s transformation and the growth of their brands.
The Creative Analytics Lead is a key role within the global data & analytics team supporting paid media investment insights in international markets for a leading pharmaceutical client. This role is pivotal in driving data-informed decisions on creative investment by delivering actionable insights on creative performance across digital media platforms. You will lead a team of analysts, synthesize performance data, and collaborate closely with creative, media, and production teams to ensure insights shape future activations.
Responsibilities
- Creative Performance Reporting: Own and deliver monthly creative performance reports, consolidating data from multiple digital media platforms (e.g., social, display, video). Ensure accuracy, clarity, and actionable recommendations in all reporting outputs.
- Strategic Insights & Recommendations: Develop quarterly insights presentations for senior international stakeholders, highlighting what worked, what didn’t, and what needs to change. Translate data into clear narratives that inform creative and media investment decisions.
- Cross-Functional Collaboration: Partner with creative and media production teams to embed performance learnings into upcoming campaigns. Act as the key liaison between analytics, creative, and media teams to ensure alignment on effectiveness goals.
- Team Leadership: Manage and mentor two senior data analysts, fostering a culture of curiosity, collaboration, and excellence. Oversee workload prioritization and ensure timely delivery of all outputs.
Qualifications
- Proven experience in marketing analytics, creative effectiveness, or media performance analysis within an agency or client-side environment.
- Strong understanding of digital media platforms and associated performance metrics (paid social, display, video).
- Ability to translate complex data into actionable insights and compelling stories for senior stakeholders.
- Excellent presentation and communication skills, with experience presenting to international leadership.
- Demonstrated team leadership and people management experience.
- Proficiency in tools such as Excel, PowerPoint, and familiarity with BI tools (e.g., Tableau, Power BI) is a plus.
Additional Information
Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer; WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing. GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Creative Analytics Lead employer: Publicis Groupe UK
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Analytics Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Pfizer or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a practical task during interviews. It’s a great way to demonstrate your creative analytics prowess and how you can add value.
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d tackle challenges in creative performance reporting or cross-functional collaboration. We want to see your thought process!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Creative Analytics Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Creative Analytics Lead role. Highlight your experience in marketing analytics and how it aligns with the responsibilities mentioned in the job description. We want to see how you can bring value to our team!
Showcase Your Data Skills: Since this role is all about data-informed decisions, don’t forget to emphasise your proficiency with tools like Excel and any BI tools you’ve used. Share specific examples of how you've translated complex data into actionable insights in your previous roles.
Communicate Clearly: Your ability to present insights clearly is crucial. When writing your application, focus on clarity and conciseness. Use straightforward language to convey your ideas, as if you were explaining them to a senior stakeholder. We love a good story backed by data!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Data
As a Creative Analytics Lead, you'll be expected to have a strong grasp of marketing analytics and digital media performance. Brush up on key metrics and tools like Excel and BI platforms. Be ready to discuss how you've used data to drive creative decisions in past roles.
✨Craft Compelling Narratives
Your ability to translate complex data into clear, actionable insights is crucial. Prepare examples of how you've presented findings to senior stakeholders. Think about how you can tell a story with the data that not only informs but also inspires action.
✨Showcase Team Leadership Skills
You'll be managing a team of analysts, so highlight your leadership experience. Share specific instances where you've mentored others or fostered collaboration. Discuss how you prioritise workloads and ensure timely delivery of projects.
✨Emphasise Cross-Functional Collaboration
This role requires working closely with creative and media teams. Prepare to discuss how you've successfully partnered with different departments in the past. Think of examples where your insights directly influenced campaign strategies or creative outputs.
