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- Tasks: Lead global media analytics, reporting, and insights for top brands.
- Company: Starcom, a leading global communications agency with a people-first approach.
- Benefits: Flexible working, wellness days, and fantastic local discounts.
- Why this job: Join a dynamic team and make an impact in the world of media analytics.
- Qualifications: Experience in media analytics and strong communication skills required.
- Other info: Recognised as one of Campaign’s Best Places to Work for three consecutive years.
The predicted salary is between 36000 - 60000 £ per year.
Overview
As a Global Analytics Sr Analyst, you will report directly into the Global Reporting and Analytics Manager of the account. You will be a key member of the Analytics team responsible for campaign analysis & reporting across multiple global work streams.
This is a relatively front-facing analytics role – The ideal candidate has strong experience in understanding media analytics concepts and practices, but also as a strong communicator, constantly managing communication with their analytics team, as well as global and local agency teams.
Responsibilities
- Aid team in building Global media reporting strategies, measurement frameworks, analytics models & setting measurement KPIs
- Constant contact & collaboration with local market agency teams to gather media reporting, insights and analysis to then synthesize into a global summary
- Collaboration with global strategy and media teams in development of final client deliverables (media guidelines, data delivery, campaign performance reporting, measurement plans, etc)
- Assist local market agency teams with Global measurement, data validation and ad-hoc reporting requests
- Provide actionable insights and recommendations in collaboration with strategy and performance teams
- Collaborate with other Analytics teams (Advanced Analytics, Data Engineering/Dashboarding, etc) on data efficiencies and analytics opportunities
- Perform regular quality assurance/quality control checks to ensure local data sets are processing accurately in Global reporting platform
- Understanding of how to work large data sets from multiple sources to govern/clean the data
Qualifications
To be successful in this role you will need:
- Foundational knowledge of Media buying/planning/activation
- Experience in Media, Analytics and related fields
- Proficient skills using MS Office
- Excel: Pivot tables, common formulas (Vlookups, IF functions, etc)
- PowerPoint: Putting together client facing decks (campaign reporting, measurement strategies, etc)
- Conceptual understanding of media analytics & measurement concepts
- Brand Lift Studies, Site Analytics, Media Mix Modelling, Taxonomy Development, Conversion Tagging, TV Attribution, MTA, Creative Testing, etc
- Understanding of media KPIs across digital (e.g., display, video, social, search), linear (TV/radio), and/or streaming platforms.
- Experience with data processing, governing/cleaning and visualization tools
- Experience partnering with media buyers, marketing strategists, creative teams, and/or data engineers
- Excellent organizational skills and attention to detail a must
Additional information
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).
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Analytics Manager employer: Publicis Groupe UK
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out as someone who truly fits into their team.
✨Tip Number 3
Practice your communication skills! As an Analytics Manager, you'll need to convey complex data insights clearly. Try explaining your past projects to friends or family to refine your storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team!
We think you need these skills to ace Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Analytics Manager role. Highlight your experience in media analytics and any relevant projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about analytics and how you can contribute to our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Skills: Don’t forget to showcase your technical skills, especially with tools like Excel and PowerPoint. Mention specific examples of how you've used these tools in past roles to drive results. We’re all about data-driven insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the info you need about us and our culture!
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Media Analytics
Make sure you brush up on your media analytics concepts and practices. Familiarise yourself with key terms like Brand Lift Studies, Media Mix Modelling, and Conversion Tagging. This will not only help you answer technical questions but also show your passion for the field.
✨Showcase Your Communication Skills
Since this role involves constant communication with various teams, practice articulating your thoughts clearly. Prepare examples of how you've effectively collaborated with others in past roles, especially when it comes to presenting data insights or campaign performance.
✨Prepare for Data Challenges
Expect questions about handling large data sets and ensuring data accuracy. Think of specific instances where you've governed or cleaned data, and be ready to discuss the tools you used. This will demonstrate your analytical prowess and attention to detail.
✨Understand the Company Culture
Starcom values a supportive and inclusive environment. Research their D&I and L&D programmes, and think about how you can contribute to their culture. During the interview, express your enthusiasm for making 'Brave Plays' in your career development.
