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- Tasks: Lead data initiatives and develop strategies to enhance ad campaign performance.
- Company: Join Digitas UK, a leader in global marketing with a focus on connection.
- Benefits: Enjoy hybrid working, reflection days, and fantastic family-friendly policies.
- Why this job: Make a positive impact with data-driven insights for top UK bank clients.
- Qualifications: 8+ years in data leadership with expertise in SQL, Python, and Tableau.
- Other info: Dynamic environment with opportunities for personal growth and well-being support.
The predicted salary is between 48000 - 72000 £ per year.
At Digitas, we harness the power of connection to make a positive impact every day. We have a relentless focus on creating connections to help our clients' businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making a positive impact with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.
As an Analytics Director in our advertising agency, you will lead data initiatives tailored to our UK bank client, managing a multi-disciplinary team to leverage diverse data sources for impactful campaigns. This includes audience data for targeting, digital data for optimisation, first-party data for personalisation, and third-party data for market insights. Key to success is supporting data partners, such as third-party providers for enriched datasets, and collaborating with the internal data team to ensure seamless integration, quality, and innovation. You will foster strong relationships, drive compliance with regulations like GDPR, and deliver measurable ROI, all while demonstrating self-initiative in a dynamic environment.
Responsibilities:
- Develop data strategies to boost ad campaign performance, incorporating audience segmentation and analytics.
- Lead governance and integration of digital, first-party, and third-party data across media channels.
- Support data partners by managing relationships, negotiating integrations, and ensuring data quality and compliance.
- Collaborate with the internal data team to optimise workflows, mentor analysts, and implement tools for efficient data handling.
- Engage UK bank stakeholders to align data insights with business objectives, translating needs into actionable plans.
- Drive AI and predictive analytics adoption for enhanced forecasting and personalisation.
Qualifications:
- 8+ years in data leadership, preferably in advertising or financial services.
- Hard skills: Expertise in SQL, Python, Tableau, cloud platforms (e.g., AWS, Google Cloud).
- Track record of driving business outcomes through analytics, not just delivering reports.
- Soft skills: Strong communication, emotional intelligence, and facilitation - essential for partner support and team collaboration.
- Degree in data disciplines, maths, science, or equivalent.
Additional information:
Digitas offers fantastic benefits to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS - 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub - "The Pregnant Man".
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
Analytics Director employer: Publicis Groupe UK
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your skills. This will help you tailor your responses and show that you're genuinely interested in joining their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you get comfortable with common questions and refine your answers, making you more confident when it counts.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Analytics Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Analytics Director role. Highlight your experience in data leadership and how it aligns with our focus on impactful campaigns. We want to see how you can connect the dots!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples of how you've used SQL, Python, or Tableau to drive business outcomes. We love seeing real-world applications of your expertise.
Be Authentic: Let your personality shine through in your application. We value strong communication and emotional intelligence, so don’t hesitate to share your unique approach to collaboration and problem-solving.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about our amazing benefits there!
How to prepare for a job interview at Publicis Groupe UK
✨Know Your Data Inside Out
As an Analytics Director, you'll need to demonstrate your expertise in SQL, Python, and Tableau. Brush up on these skills and be ready to discuss how you've used them to drive business outcomes in previous roles. Prepare specific examples that showcase your ability to leverage data for impactful campaigns.
✨Understand the Client's Needs
Familiarise yourself with the UK bank client you'll be working with. Research their business objectives and think about how your data strategies can align with their goals. This will show that you're proactive and genuinely interested in making a positive impact for them.
✨Showcase Your Leadership Skills
You'll be managing a multi-disciplinary team, so it's crucial to highlight your leadership experience. Prepare to discuss how you've mentored analysts or led teams in the past. Use examples that illustrate your emotional intelligence and communication skills, as these are essential for fostering strong relationships.
✨Be Ready for Compliance Questions
With regulations like GDPR being a key part of the role, be prepared to discuss how you've ensured data quality and compliance in your previous positions. Think of specific instances where you navigated complex data governance issues and how you managed relationships with data partners.
