At a Glance
- Tasks: Lead creative, data-driven engagement strategies for healthcare brands.
- Company: Join a dynamic agency that champions inclusivity and innovation.
- Benefits: Enjoy a competitive benefits package including pension, private medical cover, and reflection days.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Make a real impact in the healthcare sector while working with cutting-edge technology.
- Qualifications: Experience in engagement strategy and data-driven marketing is essential.
The predicted salary is between 60000 - 80000 £ per year.
As a Senior Engagement Strategist you will play a leading role in delivering our vision of digital‑first work that is highly creative and driven by data. You will advocate for an audience‑first approach in all you do. Most of your time will be spent working with existing and potential clients on project work but there will be time for new business pitches, workshop facilitation and contributing to agency culture. You will lead engagement projects, supported by other members of our talented data, brand, engagement and media strategy team. You will work with clients to identify and realise growth opportunities, gather insights and use them to plan strategies on a range of platforms and channels including email, web, social (paid and owned), DOLs and influencers, paid media (HCP and consumer).
Responsibilities
- Develop engagement and PESO channel strategies which help healthcare brands achieve business objectives.
- Leverage a range of strategic frameworks and planning tools to break down customer, communication, and channel strategies into actionable engagement plans.
- Simplify and synthesise the complex into clear, actionable insights and strategic deliverables.
- Distil customer research and data into personas, journeys, adoption ladders, and other frameworks and tools.
- Unlock the insights that block desired outcomes at any stage of the journey and develop the strategic messaging recommendations to address these.
- Understand and plan for the distinct role of communications channels within a brand strategy, as well as how to connect those channels together around the needs of specific audiences.
- Leverage and appropriately apply in‑depth knowledge of a range of quantitative and qualitative research techniques.
- Develop test‑and‑learn plans and pilots to run in‑market, using messages and creative to build an evolving understanding of our customers' preferences based on analysis of behaviours.
- Use your understanding of data and tech platforms, data strategy, and measurement planning to inform engagement strategies.
- Define the holistic omnichannel measurement strategies and KPIs and performance analytics for client accounts.
- Be a champion for the use of AI to improve the quality and effectiveness of our engagement strategy work, and the wider work of the agency.
- Act as the strategic lead across key projects and accounts; on larger agency accounts work under the leadership of Strategy Directors.
- Guide and lead more junior strategists to contribute to key workstreams and deliverables.
Qualifications
- Proven experience in engagement strategy and skilled in unpacking complex business challenges, discerning insights, and shaping plans that drive business results.
- Experience developing PESO strategies with data‑driven segments, personalised journeys, test‑and‑learn calendars, and marketing automation.
- Experience with data and measurement strategy including defining strategic and tactical KPIs, developing reporting calendars, and outlining tagging requirements to execute on measurement and reporting plans.
- Experience providing strategic input into analytical modelling exercises, partnering with statisticians for delivery, and drawing insights from the results.
- Familiarity with marketing tech stacks and the role of MDM, CDP, preference management, DAM, CMS, CRM, web analytics, automated reporting, etc. in shaping and delivering connected, personalised omnichannel strategies.
- Experience with modular content strategy and experience planning.
- Experienced in insight analysis across a wide range of inputs.
- Proven experience in workshop facilitation and co‑creation sessions to develop both strategic deliverables and creative ideas.
- Healthcare/pharma experience is desirable.
Additional Information
Digitas Health offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Publicis Groupe works primarily from the office or our clients' office four days per week. At Digitas Health we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs— for example, related to disability, neurodivergence, or a health condition—please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change—building a culture where everyone feels seen, respected, and genuinely included.
Senior Engagement Strategist employer: Publicis Groupe Holdings B.V
At Digitas Health, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and data-driven strategies. Our commitment to employee growth is evident through comprehensive benefits, including enhanced parental leave and Reflection Days, alongside opportunities for professional development in a supportive environment. Located in a dynamic setting, we foster inclusivity and collaboration, ensuring every team member feels valued and empowered to make a meaningful impact.
Contact Details:
Publicis Groupe Holdings B.V Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Engagement Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Engagement Strategist role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, be ready to discuss your experience with PESO strategies and how you've used data to drive engagement. Bring examples of your past work to the table!
✨Tip Number 3
Don’t shy away from interviews! Prepare to ask insightful questions about their current engagement strategies and how they measure success. This shows you're genuinely interested and have done your homework.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our vision of digital-first work.
We think you need these skills to ace Senior Engagement Strategist
Some tips for your application 🫡
Show Your Passion for Engagement:When writing your application, let your enthusiasm for engagement strategy shine through. We want to see how you advocate for an audience-first approach and how that aligns with our vision at StudySmarter.
Be Data-Driven:Highlight your experience with data and measurement strategies. We love candidates who can distil complex insights into actionable plans, so make sure to showcase your skills in leveraging data to drive business results.
Tailor Your Application:Make your application specific to the Senior Engagement Strategist role. Use the job description as a guide to align your skills and experiences with what we’re looking for. This shows us you’ve done your homework and are genuinely interested.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your PESO Strategies
Make sure you understand the PESO model (Paid, Earned, Shared, Owned) inside out. Be ready to discuss how you've applied these strategies in previous roles, especially in healthcare or pharma contexts. Bring examples of how your data-driven insights have shaped successful campaigns.
✨Showcase Your Data Savvy
Since this role heavily relies on data, be prepared to talk about your experience with data analysis and measurement strategies. Highlight specific tools you've used and how you've leveraged data to inform engagement strategies. This will show that you can turn complex data into actionable insights.
✨Demonstrate Your Workshop Facilitation Skills
As a Senior Engagement Strategist, you'll likely lead workshops and co-creation sessions. Share examples of how you've successfully facilitated these in the past. Discuss your approach to guiding teams through brainstorming and strategy development, and how you ensure everyone's voice is heard.
✨Embrace AI in Your Strategy
With the increasing role of AI in marketing, be ready to discuss how you've integrated AI into your engagement strategies. Talk about any tools or platforms you've used and how they improved your campaign outcomes. This shows you're forward-thinking and adaptable to new technologies.
