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- Tasks: Lead a dynamic team of programmatic experts and drive innovative client strategies.
- Company: Join Zenith International, a leading ROI agency with a global presence.
- Benefits: Enjoy flexible working, wellness days, and fantastic local discounts.
- Why this job: Make a real impact in the digital media landscape while growing your career.
- Qualifications: Experience in managing diverse client portfolios and programmatic campaigns.
- Other info: Be part of a supportive culture that values personal and professional growth.
The predicted salary is between 60000 - 84000 ÂŁ per year.
We are the ROI agency, a position we have proudly held true since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI isn’t longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.
Top‑line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Zenith International is seeking a Programmatic Business Director to lead a team of programmatic experts managing several high‑profile accounts. In this leadership role, the Business Director will be responsible for guiding strategic account direction, increasing revenue opportunities, overseeing team operations, fostering team growth, and delivering exceptional client outcomes. Additionally, the role involves promoting the adoption of Publicis programmatic solutions and contributing to the broader learning and development of the programmatic team through individual projects.
We have established a dedicated programmatic team within Zenith Performance. Starting with just 2 people five years ago, it now comprises 40 members in the UK and an additional 80 in India and LATAM combined. The team supports all aspects of the programmatic service layer, from strategy and planning to activation and reporting. While involved in campaign activation for a selection of high‑profile Zenith clients, the team extends beyond these tasks, addressing ongoing project support of a strategic nature across various industry topics and services.
Responsibilities
- Increase the capabilities of your team and individual skillsets
- Expand opportunities to promote Publicis products and services while leading client strategy initiatives
- Support team development and provide learning opportunities.
- Conduct one‑on‑one career development sessions and manage the appraisal process
- Identify and pursue revenue growth across your client portfolio
- Collaborate with Directors to design strategic roadmaps and implement innovative programmatic strategies
- Define and implement efficient team processes to streamline tasks
- Lead a group of programmatic experts to explore new subject area possibilities, create testing frameworks, and communicate results
- Deliver thought leadership and perspectives on industry topics, sharing insights with the wider agency
- Cultivate a strong team ethos and exhibit focused, positive leadership
Qualifications
- Experience in managing a varied client portfolio across brand and performance objectives
- Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP’s – DV360 & TTD both important
- Excellent knowledge of the digital media ecosystem, measurement, technology & wider digital channels
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us. Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Programmatic Business Director employer: Publicis Groupe Holdings B.V
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Business Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way in landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their approach to ROI and how they leverage data and technology. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Showcase your expertise! Bring examples of your past work, especially those that demonstrate your ability to drive growth and deliver exceptional client outcomes. This will set you apart from other candidates.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team at Zenith.
We think you need these skills to ace Programmatic Business Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Programmatic Business Director role. Highlight your experience with managing client portfolios and your knowledge of digital media. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about programmatic advertising and how you can contribute to our team. Be genuine and let your personality come through.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven revenue growth or improved team performance in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic advertising, especially around DSPs like DV360 and TTD. Be ready to discuss how you've managed campaigns in the past and how you can leverage these platforms to drive ROI for clients.
✨Showcase Leadership Skills
As a Programmatic Business Director, you'll need to demonstrate your leadership abilities. Prepare examples of how you've guided teams, fostered growth, and supported individual development. Highlight any successful projects where you led a team to achieve exceptional outcomes.
✨Understand the Client's Needs
Research the company and its clients thoroughly. Be prepared to discuss how you would approach their specific challenges and how your strategies can align with their goals. This shows that you're not just interested in the role but also invested in their success.
✨Bring Innovative Ideas
Think about new programmatic strategies or tools that could benefit the agency and its clients. Presenting fresh ideas during your interview can set you apart from other candidates and demonstrate your forward-thinking mindset.
