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For Companies At a Glance
- Tasks: Lead digital performance media innovation and strategy across 26 European markets.
- Company: Join Starcom, a global leader in communications planning with a vibrant culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and inclusive benefits.
- Why this job: Be part of a dynamic team driving impactful digital campaigns for top brands.
- Qualifications: Experience in performance marketing, PPC activation, and strong digital expertise required.
- Other info: Recognised as one of Campaign’s Best Places to Work and Media Week's Agency of the Year.
The predicted salary is between 36000 - 60000 £ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
Overview
As a Strategic Performance Director, you have overarching responsibilities that directly relate to our agency Growth Pillars and internal Expectations Framework. For this role you’ll be working on one of the most dynamic and exciting brands in the agency, responding to campaign briefs and inspiring digital performance media innovation across our 26 European markets. You will report directly into the Business Director and will be a key member in the team for client briefings, regional digital performance campaign strategy and planning, regional digital trends gathering and directing the team to deliver timely and insightful reporting across markets.
This role is essential to inspire and drive the vision of the performance media practices executed by Starcom in digital performance as well as digital media more broadly. You will be accountable for creating best practice, as well as elevating our approach across strategy, activation, testing and execution. This role calls for a dynamic and passionate mind with a strong can-do attitude, the confidence to build relationships and agility to change direction and focus at the speed of Samsung. To excel in this role, you should have strong digital expertise and a deep understanding of media, including how different channels work together. Experience in project management and working with DTC brands is essential, along with familiarity with platforms like Paid Search, YouTube, Meta, and TikTok.
Responsibilities
- Digital Market liaison: you will be required to quickly build strong relationships with key digital leads as well as specialist activation teams across our local Constellation markets.
- Identify digital channel market requirements: through frequent formal and informal interaction, to identify local market digital knowledge gaps and leaning on Global/Regional channel experts to drive the production of relevant toolkits/best practice documents.
- Digital Media Partner innovation: keeping on top of the GDD media partner developments and lean on Global/Regional channel experts to drive the production of digital Playbooks to support local market uptake of new/innovative formats including testing frameworks and results reporting.
- Digital Network Connector: building your profile across our Constellation digital teams as a digital performance specialist to reach out to with challenges/opportunities and connecting those markets with other markets/global experts or others to support us better leverage the power of being a network to enhance the digital specialisms.
Qualifications
- Ideally agency experience.
- Experience in performance marketing and client services.
- Previous or current experience PPC activation and planning.
- Good overall knowledge of paid media.
Additional information
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Performance Director employer: Publicis Groupe Holdings B.V
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Director
✨Tip Number 1
Network like a pro! Reach out to current employees at Starcom on LinkedIn or other platforms. Ask them about their experiences and any tips they might have for landing the Performance Director role. Building connections can give you insider knowledge and make your application stand out.
✨Tip Number 2
Prepare for the interview by diving deep into Starcom's recent campaigns and performance strategies. Show us that you’re not just familiar with the company but genuinely excited about how you can contribute to their growth pillars and digital media innovation.
✨Tip Number 3
Practice your pitch! Be ready to discuss your past experiences in performance marketing and how they relate to the role. We want to hear about your successes and how you’ve tackled challenges in previous positions, especially with DTC brands.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our vibrant culture.
We think you need these skills to ace Performance Director
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about digital performance media and how you can contribute to our dynamic team.
Tailor Your Experience: Make sure to highlight your relevant experience in performance marketing and client services. We love seeing how your background aligns with our needs, so don’t hold back on showcasing your skills!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and qualifications stand out without unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Starcom!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Digital Stuff
Make sure you brush up on your digital media knowledge, especially around platforms like Paid Search, YouTube, Meta, and TikTok. Be ready to discuss how these channels work together and share examples of successful campaigns you've managed.
✨Showcase Your Project Management Skills
Prepare to talk about your experience in project management, particularly with DTC brands. Have specific examples ready that demonstrate your ability to lead projects from inception to execution, highlighting any challenges you overcame along the way.
✨Build Relationships
Since this role involves liaising with key digital leads, think about how you can demonstrate your relationship-building skills. Share stories of how you've successfully collaborated with teams or clients to achieve common goals.
✨Embrace Change and Innovation
Starcom values agility and innovation, so be prepared to discuss how you've adapted to changes in the digital landscape. Bring examples of how you've implemented new strategies or technologies to improve performance and drive results.
