Paid Social Manager

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Top-line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI.

Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Zenith International are looking for a new Paid Social Manager within the Paid Social team, a rapidly growing and successful team of more than 100 paid social experts. This role offers an opportunity to work on multi-market campaigns for TikTok, helping them deliver innovative brand campaigns across their core European markets. This role will involve you working with the hub lead to deliver best-in-class paid social strategy and ensure faultless execution of campaigns on global social channels.

Responsibilities

• Strategic Thought Leadership: Demonstrate thorough technical knowledge across all global paid social platforms, including Meta, Pinterest, LinkedIn, and X. Refine strategic approaches by identifying, pitching, and executing tests and learning to consistently improve performance.
• Excellence in Execution: Grow and develop the account, driving innovation, efficiency, and diversifying platform/product adoption. Ensure activation across platforms runs according to plan and is free of errors.
• Team Management: Effectively manage client deliverables with timely communication, developing techniques to appropriately prioritize and distribute workload across the team. Ensure client needs are met and seek ways to improve efficiency by implementing new processes or tools.
• Developing Direct Reports: Set challenging and stretching tasks to grow the expertise and confidence of direct and indirect reports. Provide on-the-job training, construct compelling development plans, and hold frequent development discussions to inspire and motivate team members.

Qualifications

• Thorough knowledge and experience planning and activating large-scale brand and performance campaigns across global social platforms.
• Ability to thrive under pressure and meet deadlines in a fast-paced environment.
• Direct client management experience, confident presentation skills, and the ability to engage a range of stakeholders.
• Solution-driven and innovative, with an analytical mindset to drive performance growth.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).