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- Tasks: Analyse marketing initiatives and optimise budget allocation using data science techniques.
- Company: Starcom, a global leader in communications planning and media with a supportive culture.
- Benefits: Work anywhere for 6 weeks, extra leave days, mental health support, and family-friendly policies.
- Why this job: Join a dynamic team making impactful decisions with data and technology.
- Qualifications: Experience in data science concepts and programming languages like R, Python, SQL.
- Other info: Recognised as one of Campaign’s Best Places to Work and Media Week's Agency of the Year.
The predicted salary is between 36000 - 60000 £ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
Key Responsibilities:
- Support in conducting analysis, such as causal analysis, to measure the impact of marketing initiatives on sign ups and overall performance.
- Support in designing and executing tests, such as geo lift tests, to evaluate campaign effectiveness in specific geographic regions.
- Supporting in utilising media mix modelling to optimise budget allocation across various marketing channels.
- Supporting in applying econometric techniques to analyse the relationship between marketing activities and key performance indicators (KPIs).
Critical Skills:
- Knowledge of measurement and data science concepts: Causal analysis, Geo lift tests, Media Mix Modelling (MMM), Econometrics.
- Experience in programming languages: R, Python, SQL.
Benefits:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.
Measurement & Reporting Manager employer: Publicis Groupe Holdings B.V
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Measurement & Reporting Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Starcom. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising your answers to common questions. But don’t just stick to the script; be ready to discuss how your skills in causal analysis and econometrics can make a real impact at Starcom.
✨Tip Number 3
Show off your skills! If you’ve got experience with R, Python, or SQL, be sure to highlight specific projects where you used these tools to drive results. Real examples speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Starcom team.
We think you need these skills to ace Measurement & Reporting Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Measurement & Reporting Manager. Highlight your experience with causal analysis, geo lift tests, and any programming skills in R, Python, or SQL. We want to see how your background aligns with what we do!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about data and measurement, and how you can contribute to our team. Be sure to mention any relevant projects or achievements that showcase your skills.
Showcase Your Analytical Skills: In your application, don’t shy away from discussing specific examples where you've used data to drive decisions. We love seeing how you've applied econometric techniques or media mix modelling in real-world scenarios. It’s all about demonstrating your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates. Plus, it’s super easy to navigate – just a few clicks and you’re done!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Data Science Basics
Make sure you brush up on measurement and data science concepts like causal analysis, geo lift tests, and media mix modelling. Being able to discuss these topics confidently will show that you understand the core responsibilities of the Measurement & Reporting Manager role.
✨Showcase Your Programming Skills
Familiarise yourself with R, Python, and SQL, as these are crucial for the job. Prepare to discuss any projects or experiences where you've used these programming languages to analyse data or optimise marketing strategies.
✨Prepare Real-World Examples
Think of specific instances where you've successfully measured campaign effectiveness or improved performance through data analysis. Sharing these examples will demonstrate your practical experience and problem-solving skills.
✨Emphasise Your People Skills
Starcom values a supportive culture, so be ready to talk about how you collaborate with teams and support others in their development. Highlighting your ability to make 'Brave Plays' in your work will resonate well with their ethos.
