At a Glance
- Tasks: Shape innovative shopper marketing strategies for top global brands.
- Company: Join a dynamic agency with a focus on creativity and collaboration.
- Benefits: Enjoy a range of benefits including pension, medical cover, and reflection days.
- Other info: Work in a fast-paced environment with opportunities for growth and inclusivity.
- Why this job: Make an impact by turning insights into compelling marketing strategies.
- Qualifications: Strong understanding of integrated marketing and excellent communication skills.
The predicted salary is between 40000 - 50000 € per year.
We’re looking for a Shopper Marketing Strategic Planner to help shape connected commerce strategies for some of the world’s leading brands, including Mars Snacking, Mars Petcare, Diageo and Kenvue. This role sits at the heart of strategy, insight and creativity – turning shopper and consumer understanding into compelling propositions that drive growth across global, regional and local markets. You’ll work closely with creative and client leadership teams and regularly present strategic thinking to senior clients.
Responsibilities
- Develop short‑ and long‑term integrated shopper and commerce strategies aligned to client objectives.
- Derive insight to build clear communication propositions and creative platforms.
- Partner with creative and client teams to write strong, inspiring creative briefs.
- Review creative concepts and provide strategic input and recommendations.
- Work cross‑functionally across the agency to ensure strategy is delivered effectively.
- Conduct secondary research into shopper, consumer, cultural and industry trends.
- Support and deliver primary research for clients and the agency where required.
- Track competitive, category and shopper behaviour to inform strategic direction.
- Collate with the wider planning team to develop clear strategic implications.
- Deliver projects to a consistently high standard, managing time and priorities effectively.
About you
- Strong understanding of integrated marketing, particularly shopper and commerce strategy.
- Ability to synthesise complex information and extract clear, compelling insight.
- Highly creative thinker with strong conceptual, writing and storytelling skills.
- Confident presenter with excellent verbal communication skills.
- Research‑driven, with a working knowledge of marketing analytics.
- Proactive, self‑starting and comfortable working independently.
- Strong problem‑solver with excellent organisation and deadline management.
- Comfortable working in a fast‑paced, dynamic environment.
- Proficient in Microsoft Office (PowerPoint, Excel, Word) and Google Suite.
Benefits
A wide range of benefits support our employees. Core benefits include pension, life assurance, and private medical cover, as well as enhanced policies such as reflection days and shared parental leave. These benefits are fully detailed to new employees during the onboarding process.
Publicis Groupe works primarily from the office or our clients' office four days per week. We are an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
Strategic Planner in London employer: Publicis Groupe Holdings B.V
At Publicis Groupe, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through our comprehensive benefits package, including enhanced parental leave and reflection days, alongside opportunities for professional development in a dynamic environment. Join us in shaping innovative strategies for leading brands while being part of a diverse team that values inclusivity and respect.
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Planner in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Nail your interview prep! Research the company and its clients thoroughly. Be ready to discuss how your skills align with their needs, especially in shopper marketing strategies. Practice common interview questions to boost your confidence.
✨Tip Number 3
Show off your creativity! Bring examples of your past work that demonstrate your strategic thinking and problem-solving skills. Whether it’s a presentation or a case study, make sure it highlights your ability to turn insights into compelling propositions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and contributing to our exciting projects.
We think you need these skills to ace Strategic Planner in London
Some tips for your application 🫡
Know the Role Inside Out:Before you start writing, make sure you really understand what the Strategic Planner role is all about. Dive into the job description and highlight key responsibilities and skills. This will help us see how your experience aligns with what we're looking for.
Show Off Your Creativity:As a Strategic Planner, creativity is key! Use your application to showcase your unique ideas and insights. Don’t just list your skills; tell us how you've used them in real-life situations to drive growth or solve problems.
Tailor Your Application:Generic applications are a no-go! Make sure to tailor your CV and cover letter specifically for this role. Highlight relevant experiences that demonstrate your understanding of shopper marketing and integrated strategies.
Keep It Professional but Personal:While we love a professional tone, don’t be afraid to let your personality shine through. Share your passion for the industry and why you want to join our team at StudySmarter. Remember, we’re looking for someone who fits our culture as much as our skill set!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with, like Mars and Diageo. Understand their market positioning, recent campaigns, and shopper insights. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their strategies.
✨Showcase Your Creativity
As a Strategic Planner, creativity is key. Prepare examples of past projects where you developed innovative strategies or creative briefs. Be ready to discuss your thought process and how you turned insights into compelling propositions that drove growth.
✨Master the Art of Presentation
Since you'll be presenting to senior clients, practice your presentation skills. Use clear, concise language and engage your audience with storytelling techniques. Consider creating a mock presentation based on a hypothetical project to demonstrate your strategic thinking and communication prowess.
✨Research-Driven Insights
Be prepared to discuss how you conduct research and derive insights. Familiarise yourself with current trends in shopper behaviour and marketing analytics. Bring examples of how you've used data to inform strategy in the past, as this will highlight your analytical skills and understanding of the market.
